Research Execution

You're ready for that next big research project that will define your station brand. Maybe it's a perceptual study to measure the station's current position. Or a music test to find the right songs....

Programmers who base music choices on research feel confident in decisions from the data. But there is a flaw in the logic, mainly if the information is gathered through online music clubs. Online music research...

Stations with the luxury of a having a research budget will be spending a big chunk of cash on that next perceptual survey. But are you getting data that will motivate change? Many research questionnaires...

The results of a new music research project have come in. Six hundred songs were tested, and there are gigabytes of data. Now, it's time to interpret results, sort the music, and get it...

Radio station music research has been around for decades, but many stations are still testing songs with outdated methods. It's time to improve results by adjusting the traditional scale used to rate songs. Start...