Research Methods

A fundamental step in creating a show strategy is defining a target listener. A poorly defined target has caused many stations to fail. Stations should try to get to know the audience on a...

Radio stations have a tremendous advantage over most businesses. There is a large audience willing to provide feedback if asked properly. Harvest that resource to get free audience research. This article is about how to...

We all love our babies. They're cute because they're ours. But step back and it's easy to see that some of those kids are ugly. It's the same with features on radio shows. But...

A free research project? Seriously? That price point gets even the tightest manager’s attention. But you can do it, if you are willing to invest a little time and creativity into a project. In this...

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's time to improve results by adjusting the traditional scale used to...