Friday, November 27, 2020

How To Create an Audience Persona For More Effective Targeting

What do you think of when you see the words audience persona? Is it scary? Vague? Not even on your radar? Maybe it's boring or one of those things that seem important, but easy...

Action Plan: What To Do Now to Excite Millennials

It seems that the radio industry has awakened to the reality that the generation called millennials is large, valuable and mysterious. It's true. Nobody will argue that they'll fade away or lose influence. They're...

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Game: 5 in 5

You've probably played Outburst with your family or friends, or perhaps at a party. It's a fun, easy game that can be adapted to...