Tuesday, October 19, 2021

How To Create an Audience Persona For More Effective Targeting

What do you think of when you see the words audience persona? Is it scary? Vague? Not even on your radar? Maybe it's boring or one of those things that seem important, but easy...

Get Free Audience Research Using The OAR Method

A fundamental step in creating a radio station or show strategy is defining a target listener. A poorly defined target has caused many stations to fail. That's why I recommend stations get deeper into...

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The Passion Puzzle

As a radio performer, most personalities want to inspire a large fan base of raving fans. That leads to rating success, bonuses, and satisfaction...
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