How To Use AI For Target Audience Personas
Every radio station should have a clear target audience that everyone on the staff understands. Some stations create two or…
Target Audience
Is Your Target Audience Too Narrow?
Most marketers have a target audience and consider it a fundamental step in the brand-building process. But some radio programmers…
Video Is Your Audience Target Too Broad?
Broadcasters have a tendency to conform to the standards set by ratings services. What is your target audience demographic? Most…
Turn Listeners Into Fans That Self-Identify With The Show
Big brands with passionate advocates have found ways to stimulate fans in ways that cause them to connect with brand…
Research: The OAR Method
A fundamental step in creating a show strategy is defining a target listener. A poorly defined target has caused many…
Action Plan: What To Do Now to Excite Millennials
It seems that the radio industry has awakened to the reality that today’s generation is large, valuable, and mysterious. It’s…
How To Create an Audience Persona For More Effective Targeting
What comes to mind when you see the words audience persona? Is it scary? Vague? Not on the radar? Maybe…