Sunday, January 19, 2020

Is Your Target Audience Too Narrow?

Most stations have a target audience. It is a common step in the marketing process for all brands, including radio stations. But have you identified the right target audience to get the best results...

Get Free Audience Research Using The OAR Method

A fundamental step in creating a radio station or show strategy is defining a target listener. A poorly defined target has caused many stations to fail. That's why I recommend stations get deeper into...

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Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Game: Pop Quiz

Pop Quiz is a daily game that could become the most popular feature on your station. It's addicting, and a great play-along game for...