Friday, September 18, 2020

Action Plan: What To Do Now to Excite Millennials

It seems that the radio industry has awakened to the reality that the generation called millennials is large, valuable and mysterious. It's true. Nobody will argue that they'll fade away or lose influence. They're...

Is Your Target Audience Too Narrow?

Most stations have a target audience. It is a common step in the marketing process for all brands, including radio stations. But some programmers go too far and miss the point. If Here's how...

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Feature: Is Anyone Listening Who…

A lot of stations do the feature: Is Anyone Listening Who..., but it's a classic way to use oddball human interest stories in the...