Thursday, June 30, 2022

How To Create an Audience Persona For More Effective Targeting

What do you think of when you see the words audience persona? Is it scary? Vague? Not even on your radar? Maybe it's boring or one of those things that seem important, but easy...

How To Get Research Using The OAR Method

A fundamental step in creating a show strategy is defining a target listener. A poorly defined target has caused many stations to fail. That's why I recommend stations get deeper into the targeting process...

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3 Keys To Details In Storytelling

The difference between a great story and an average story often comes down to details. Details can advance a story and make it come...