Sunday, July 5, 2020

Action Plan: What To Do Now to Excite Millennials

It seems that the radio industry has awakened to the reality that the generation called millennials is large, valuable and mysterious. It's true. Nobody will argue that they'll fade away or lose influence. They're...

Is Your Target Audience Too Narrow?

Most stations have a target audience. It is a common step in the marketing process for all brands, including radio stations. But some programmers go too far and miss the point. If Here's how...

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Case Study: WestJet Wins Hearts With Incredible Christmas Promotion

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet captured the moment with a brilliant promotion that reached consumers on...