Reduce Tune Out: The First Step Is Do No Harm
Medical students are taught the foundational rule of becoming a doctor: do no harm. In radio, the equivalent is to…
Tune In And Tune Out
Avoiding Tune Out: The Audience’s Learning Curve
Here’s some irrefutable logic: One of the keys to your success is time spent listening. Preventing tune-out is a key…
The Real Competition Is Not Other Stations
Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations…
Avoid Tune Out: On Ramps And Off Ramps
You’re familiar with on-ramps and off-ramps. On-ramps are how drivers get onto a highway or freeway, and off-ramps are the…
Reduce Tune Out: Eliminate Things That Drive Listeners Crazy
Radio listeners are a picky, fickle bunch. They don’t listen nearly as much as we would like, have little loyalty…
Reduce Tune Out: Don’t Give The Audience Homework
School was fun. You get to meet new friends, socialize, participate in sports, and maybe even get a date for…
Examples: How To Quickly Reset Topics
Think of a favorite television drama. New episodes start with highlights from previous episodes to remind regular viewers of the…
Types Of Content That Must Be Reset
It’s impossible to reset too often or too much, but it drives personalities crazy because performing new, fresh material is…
Increase Ratings? Simple. Reduce Tune-Out
If a radio station could reduce listener erosion, it could sustain ratings without marketing, promotion, or increased costs. Eliminating tune-out…
Managing When Personalities Talk Over One Another
Talking on top of one another is a major problem with personality shows. It drives listeners crazy, often (and quickly)…