Most radio stations tend to take movie premieres for granted. The production company pays for a free screening and allows the station to fill the entire theater (or most of a theater) with their listeners before the movie is open to the public. This should be a big event.
This article includes a guide to ideas to make movie premieres special. Including:
- How to make movie premieres fun again.
- Staging the event to get more attention.
- Tips for promoting the premiere on-air.
- How to promote the event externally.