Most radio stations tend to take movie premieres for granted. The production company pays for a free screening and allows the station to fill the entire theater (or most of a theater) with their listeners before the movie is open to the public. This should be a big event.

But we treat it like it’s common and ordinary, probably because it doesn’t cost us anything.

But movie premieres can be a huge attraction for the audience if the station markets and promotes them with enthusiasm.

There are two key ingredients:

  1. Take a little time to prepare the promotion kit for the event.
  2. Promote and market the event on the air.

Make Movie Premieres Fun Again


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