Question for Ask The Experts: I’ve been fighting with my PD about imaging and promos during the show. He thinks it’s better to promote other time slots, while I argue that it would be more effective to air promos during the show for the show. Settle this for us, please!

Answer: You’re both right, but if it comes down to a choice of one or the other (and not both), I’m with you. Here’s why.

The Case For Promos During The Show


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