The world moves fast, and listeners have high expectations. That alone should be enough to reconsider how a station brand is promoted. Every element is an opportunity to entertain and promote, but most stations keep producing predictable, dated audio. That needs to change. Promos that repeat a positioning statement or yell at listeners with hype fall on deaf ears. Morning shows need promos with content to demonstrate the brand, create awareness, and build fans. But it must be more than the standard, “Did you hear Peppy and Zippy this morning?”
Two Steps to Fire Up Promos With Content
