Imagine snagging a killer interview with a celebrity like Lady Gaga, Patrick Mahomes, or a local celebrity. There will be high points and highlights, but airing it once and calling it quits is like baking a cake and skipping the frosting. Sure, you’ll promote it on your website with audio and video on demand and push it on social media, but the best source of promotion is probably your own air. You can repurpose highlights into your station’s regular features—newscasts, entertainment reports, and sports updates for example, and use them as content to lead your audience to the full interview on-demand. And if you’re posting encoded audio like this, you score more ratings points. Before turning your attention to creating another segment, plan how you can promote interviews in information segments. Here’s your tutorial.
Promote Interviews In Information Segments
