A research study from NuVooDoo shows that radio listeners, and more importantly, ratings respondents, don’t trust radio station contests. That’s not only disturbing, it’s frightening. This can be fixed, but it’s going to be uncomfortable. To turn this around, stations have to actually promote your winners.
In this article, I’ll share multiple ways to promote and gain credit for contest winners, including:
- How to close the feedback loop.
- Why email is a terrific way to promote winners….but that alone is not enough.
- How to use online resources and social media to congratulate winners.
- Getting more mileage from a contest or campaign with video.
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