Most celebrity interviews are weak and should either should not have been aired or severely edited. We can fix that by improving techniques. But once you have a strong interview, you can get more value by promoting interviews on social media.
Of course, getting viral spread on radio content is difficult because there’s a ton of competition for attention. But with some creativity, you can improve the segment on the air and get more value through social media.
Here’s how to make the most of each guest.