If you are a show that excels with high-profile interviews, getting the most value from it is important. Promoting it on social media is a great start, but don’t forget about your on-air audience. When promoting interviews with promos, you can achieve at least three objectives: It drives more attention to the moment, builds character branding for the show, and can even increase ratings for shows in PPM markets.
Example: Promoting Interviews With Promos
