Many stations do a public service by publicizing the need for adopting from a shelter. It’s a great cause, particularly if a cast member is a pet lover. But framing it as the 12 Strays of Christmas stands out.

This article explains the promotion of The 12 Strays of Christmas. Including:

  • What was the promotion is about.
  • How to execute this campaign.
  • The importance of using video.
  • Keys to success.

12 Strays


Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In