Many stations do a public service by publicizing the need for adopting from a shelter. It’s a great cause, particularly if you have a pet lover on your show. But when you frame it as the 12 Strays of Christmas, it can really stand out.

This article explains the promotion 12 Strays of Christmas. Including:

  • What was the promotion is all about.
  • How to execute this campaign.
  • The importance of using video.
  • Keys to success.

12 Strays

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