Many stations do a public service by publicizing the need for adopting from a shelter. It’s a great cause, particularly if a cast member is a pet lover. But framing it as the 12 Strays of Christmas stands out.
This article explains the promotion of The 12 Strays of Christmas. Including:
- What was the promotion is about.
- How to execute this campaign.
- The importance of using video.
- Keys to success.