Many stations do a public service by publicizing the need for adopting from a shelter. It’s a great cause, particularly if a cast member is a pet lover. But framing it as the 12 Strays of Christmas stands out.

This article explains the promotion of The 12 Strays of Christmas. Including:

  • What was the promotion is about.
  • How to execute this campaign.
  • The importance of using video.
  • Keys to success.

12 Strays

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