A brand must be exceptional, or do something exceptional. The goal is to be noticed. Bank It or Burn It generates more talk than many want. It’s not for everyone, but it’s a powerful promotion for some.

In this article, I explain how AMP FM in Calgary executed Bank It Or Burn It as an example your station can also follow. Including:

  • How Bank It Or Burn It works.
  • A detailed case study of the promotion.
  • How to turn the promotion into a revenue generating campaign.

Bank It or Burn It

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