A brand has to either be exceptional, or do something exceptional. The goal is to be noticed. The Bank It or Burn It promotion generated more talk than anyone could have expected.

This promotion comes with some controversy and risk. And in some countries, you may be breaking laws about destroying currency, but there are ways to get around it.

Executing Bank It or Burn It

________________________________
Hey, Sorry!

This content is for members only. But you can sign up for a membership for just $1 for the first 14 days! Then, if you like it, stay on with your Insiders membership.
Sign Up Are you already a member? Make sure you are logged in to access this content Log In