One of the most powerful ways to grow “roots” in your community is through emotional “from the heart” promotions. Been Tipped Over does this in an unexpected way. In doing so, stations can generate great stories and promos.
Jeremy Tracey is the program director and half of the morning team (with his wife Jill) on Contemporary Christian station WCIC/Peoria. The station’s promotional position all summer long is “Share The Love”, encouraging listeners to be proactive with acts of kindness.
As part of the campaign, Jeremy had an idea to put a different and specific spin on a Pay it Forward campaign concept.