Christmas Wish is a popular promotion that requires a lot of coordination, but it can be a franchise that grows over time. The goodwill produced provides lasting value.
This promotion works because listening to stories of good things happening to people through acts of kindness makes a human being feel better.
According to Psychology Today:
There’s a feeling of elation, a warm feeling in the chest, a sensation of expansion in the heart, an increased desire to help, and increased sense of connection with others.
The stories produce a physical and emotional reaction.
