Christmas Wish is a popular promotion that requires a lot of coordination. Do it well; it can be a franchise that grows over time. The goodwill produced provides lasting value.

This promotion works because listening to stories of good things happening to people through acts of kindness makes a human being feel better.

According to Psychology Today:

There’s a feeling of elation, a warm feeling in the chest, a sensation of expansion in the heart, an increased desire to help, and increased sense of connection with others.

The stories produce a physical and emotional reaction.

Christmas Wish

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