Date My Dad can be a great storyline if you find the right kid to tell the story. It can be charming, sweet and addicting. And, you could even stretch it across multiple days with the right treatment.

The idea is simple: Tell a story and ask listeners for help find someone to Date My Dad. This is a perfect idea for Father’s Day, but you don’t have to wait for that holiday. Use this idea whenever you have the right story to tell.

How To Set Up Date My Dad

Here’s the rough outline of a perfect storyline:

A child (ideally age 10-14, and ideally a girl) of a divorced family lives with her mom but spends a lot of time with her dad.

She feels bad for him because he’s really lonely and sad. He hasn’t dated since the divorce, and she thinks he still has a broken heart.

Find out details about him. How old is he? What does he look like? What does he do? Where does he live? All the relevant information that listeners would be interested in.

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The search is to find listeners who would like to go on a series of blind dates with him each day for the week leading up to a key moment. If you’re building to Father’s Day, pay it off on Friday afternoon.


  • For best results, set up a date for the winner and the dad. Give them something to do. Plan it and fund it.
  • You don’t have to set up dates for all five days of the week. It may be best to set it up on Monday and Tuesday, and arrange for dates Wednesday through Friday. Or you could just set up one date at the end of the week.
  • Screen callers each day to find a different type of woman for him to date, letting the daughter choose who dates her dad that night. Or, the daughter chooses the finalists from each day. Then on Friday, the dad chooses from the dates his daughter selected.
  • Follow up on the air on Monday morning after Father’s Day to find out how it went overall, and what he’s going to do next. You can have the women on as well to talk about him and the whole experience.
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You can see how this can work well, if you tell the story properly. The key is the personality of the kid. If they are good on the air, you have a lot to work with. If you do this promotion, send me some audio and let me know how it goes.