Radio stations often miss opportunities to win listeners and build fans at promotion events. And that’s too bad because stations are active in most communities with live broadcasts and appearances. The problem is the emphasis is on setting up, tearing down, and rushing off to another event. It’s time to change that dynamic and turn appearances into audience-building promotions.
In this article, I share 8 ways to make promotion events worthwhile, including:
- How to find and recruit new listeners at promotions.
- Ideas that turn promotion events into opportunities for gathering testimonials and audio drops.
- Building a station’s online presence through promotions.