Radio stations often miss opportunities to win listeners and build fans at promotion events and that’s sad because stations are active in most communities. In many cases, the emphasis is on setting up, tearing down, and rushing off to another event. It’s time to make promotion events worthwhile by turning appearances into audience-building promotions.
In this article, I share 8 ways to make promotion events worthwhile, including:
- How to find and recruit new listeners at promotions.
- Ideas that turn promotion events into opportunities for gathering testimonials and audio drops.
- Building a station’s online presence through promotions.