What do you do to offset an image for being an outrageous, edgy morning show? With a heartfelt, sensitive, and emotional promotional campaign. Give Back is one of the ways Kiss 106/Sydney’s top-rated morning show does it in Australia.
This article explains how to execute a Give Back promotion. Including:
- How Kyle and Jackie O present the campaign.
- A video example of a memorable promotion.
- Best practices to make it work for your show.