What do you do to offset an image for being an outrageous, edgy morning show? With a heartfelt, sensitive, and emotional promotional campaign. Give Back is one of the ways Kiss 106/Sydney’s top-rated morning show does it in Australia.

This article explains how to execute a Give Back promotion. Including:

  • How Kyle and Jackie O present the campaign.
  • A video example of a memorable promotion.
  • Best practices to make it work for your show.

Kyle and Jackie Give Back


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