Promotions that tug at the heart don’t have to be wimpy. And they’re not just for AC stations. Give or Take is a promotion idea with an edge. And a ton of drama.

In this article, I go over details on how to execute the Give Or Take promotion. Including:

  • An explanation of the promotion.
  • Examples of how it sounds on the air.
  • Keys to making this promotion work for you. 

Give Or Take


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