Promotions that tug at the heart don’t have to be wimpy. And they’re not just for AC stations. Give or Take is a promotion idea with an edge. And a ton of drama.

You’ve probably heard of Kyle & Jackie O. They’re the Sydney, Australia Breakfast Show (In the US, we call it morning show) with a knack for being part of the conversation.

One of the reasons they’re among the world’s great radio shows is the incredible sense of show-biz they bring each day. They provoke strong emotional responses by applying terrific storytelling skills.

An example is their recurring promotion Give or Take.

What Is Give or Take?

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