Meeting listeners is one of the most powerful ways to attract an audience. That’s why politicians shake hands and kiss babies. It works! This is important for all personalities, but especially for new shows. But just going out can be awkward. Handshakes and High 5’s turns it into a story.
In this article, I’ll share the story of the new morning show on 91X/San Diego’s Handshakes and High 5. Including:
How to execute the promotion.
Mechanics and storylines.
Keys to making this successful.