Meeting listeners is one of the most powerful ways to attract an audience. That’s why politicians shake hands and kiss babies. It works! This is important for all personalities, but especially for new shows. But just going out can be awkward. Handshakes and High 5s turn it into a story.
How to Execute Handshakes and High 5s
The 91X morning show with Marty and Danielle was brand new to the station in a very crowded market filled with high-profile radio personalities.
Marty is an outgoing people person that excels in making people feel good. We were looking for a way to get the show out in public in a natural way.
So we came up with a mission.
One morning, the show talked about how exciting it is to be on 91X and how much they love the audience and wish they could meet them in person.
Danielle thought it was a good idea. And why not?
So they made a commitment to meet 91,000 listeners in 91 days with Handshakes and High 5s.
Each day, the show goes out in public with a videographer to add to their total, keeping track of how many listeners they meet.
