Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I’ve done it a couple of times and it always gets a lot of attention, if it’s staged properly. And, it’s perfect for Valentine’s Day.

It’s best to hold it at a public location, though this adds some complexity to the logistics. Still, you want publicity, and it’s easier to get when it’s in public, right? Some stations have tried this at an individual store or a car dealer showroom. It still works, but the venue is important in staging this promotion properly.

Lips On Marathon Execution

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In