Ordinary Kindness is a promotion campaign that has the potential to become a share-able, sustainable, and actionable focal point for any radio station.

In this article, I share details on how to execute Ordinary Kindness. Including:

  • How Ordinary Kindness works as a promotion with heart.
  • I explain the concept and options for execution.
  • A great example with video from Contemporary Christian station Life 102.5/Madison.
  • How to manage the campaign through multiple phases for long-term success.

Ordinary Kindness


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