Ordinary Kindness is a promotion campaign that has the potential to become a share-able, sustainable, and actionable focal point for any radio station.
In this article, I share details on how to execute Ordinary Kindness. Including:
- How Ordinary Kindness works as a promotion with heart.
- I explain the concept and options for execution.
- A great example with video from Contemporary Christian station Life 102.5/Madison.
- How to manage the campaign through multiple phases for long-term success.