Ordinary Kindness is a campaign that has potential to become a share-able, talk-able, sustainable and actionable focal point for any radio station.
It’s best-suited for stations with a strong community connection and those who support traditional values.
Contemporary Christian stations and AC shows are ideal for this idea, but it could be the focal point for a personality-oriented show that wants to leave its’ mark and make an impact.
This is a major campaign that should become part of the fabric of the brand over a long period of time. It’s one of those promotions that can be the main “A” promotion between other campaigns or live in the background if another promotion takes priority.
Even more exciting: It can spread far beyond the station’s fans and and can become a movement in the community.