King penguin family with chick realistic closeup image with adult birds front and side view vector illustration

What happens when an interactive campaign meets fun? The Pay It Forward Penguin, of course.

This article explains how to conduct an attention-getting interactive campaign called Pay It Forward Penguin. Including:

  • Explaining the concept.
  • Options to fit almost any show.
  • Examples and airchecks.

Pay It Forward Penguin


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