Top view of rolled up in tubes dollar bills in female palms on colorful background. Poverty and debt concept with empty space for your design.

Pay Your Bills is one of the most popular contest franchises in the radio industry. It’s a clever way to brand a cash giveaway, allowing stations to manage their budget and create imaginative promos.

In this article, I explain Pay Your Bills. Including:

  • Why Pay Your Bills is a successful promotion.
  • Keys to success with this campaign.
  • How to keep it fresh over time.

Pay Your Bills


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