Pay Your Bills is one of the most popular contest franchises in the radio industry. It’s a clever way to brand a cash giveaway, allowing stations to manage their budget and create imaginative promos.
The most natural time to launch (and relaunch) this promotion is January as a Pay Your Holiday Bills promotion. However, you can succeed with it any time of the year. Some stations do it all the time. Others do it in short-term flights of six weeks to three months. Regardless of how you execute it, the promotion is one of the best ways to manage a contest.