The most exciting promotions engage listeners with an incentive (prize), but also imagination. What Will You Do is a technique that can be adapted in multiple ways to create attention and promotion success.
In this article, I share three ways to use What Will You Do to win a prize. Including:
- Creating a public stunt around listener promises.
- Establishing a stunt for a listener willing to perform it.
- Turning a prize into a challenge for one winner willing to perform the stunt.