The Black Box is a terrific promotion that builds intrigue, gets attention and drives appointment tune in. It’s also a tool to tell a story on the air that can be addictive.
The concept is simple.
- Get a very large black box
- Hide at least one item inside
- Provide clues for what’s inside the box
- The listener who correctly guesses, wins.
- They could win what is in the box, or a pre-deermined prize (usually cash).