The Black Box is a terrific promotion that builds intrigue, gets attention and drives appointment tune in. It’s also a tool to tell a story on the air that can be addictive.

The concept is simple.

  • Get a very large black box
  • Hide at least one item inside
  • Provide clues for what’s inside the box
  • The listener who correctly guesses, wins.
  • They could win what is in the box, or a pre-deermined prize (usually cash).

How To Execute The Black Box


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