Make a listener’s dream come true, and they’ll never forget it. It’s a powerful emotional tool and can be managed in many variations. The Bucket List is all about creating this emotion.

In this article, I explain full details on how to execute The Bucket List promotion, including:

  • Step-by-step details on how the promotion works.
  • Variations that include details on how to make Dreams Come True.
  • How to implement the promotion as a major event, a one-month campaign or Theme Week.
  • Examples of how it sounds on the air.
  • Best practices and danger areas to be alert for.


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