Make listener dreams come true, and they’ll never for get you. It’s a powerful emotional tool, and can be managed in many variations. The Bucket List is all about creating this emotion.
There are several ways to execute the promotion. Jagger & Kristi on Magic 92.5 in San Diego make a dream come true each month, turning the idea into an ongoing feature. Jeff & Jer used to do Fantasy Week once a year. Kidd Kraddick called it Dream Week. Each configuration works, as long as you invest proper resources and planning into the event.