One of the greatest promotions for building word of mouth and adding a story to your radio station, “The Fugitive” has been launched under several titles and with various methods of execution.

It can expand your cume (reach), engage your audience socially and online, create conversation in your market and is generally one of the best attention-getting promotions of all time.

The theatre of the mind concept can be a daily contest, starting fresh each day (giving you the added benefit of an appointment tune-in opportunity) or can build suspense over an extended period of time.

How The Fugitive Is Played

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