This is one of those promotions you have probably heard of, and may have admired. If elected properly, it’s a great way to get attention and create drama. The Money Man carries the risk of some backlash when the source of the money is revealed, but managed properly, benefits outweigh the drawbacks. It’s definitely a publicity stunt, and it takes a lot of planning to pull it off.
The goal is to create buzz, and get your audience talking. If you do it right, the exposure will spread far beyond your audience and could become a social media hit.