Win a Baby is a great promotion for the right station. Who’s ideal? A station that appeals to women and doesn’t mind dealing with controversy.
The controversy isn’t so much what actually happens, but rather the simple concept of giving away a baby. If you though the Win a Wife promotion generates publicity, wait until you give away a baby!
But no matter how you evaluate it, the promotion gets attention immediately and increases your brand’s profile, for better or worse.
Playing Win a Baby
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