If you’re a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and negative.
This article explains how to execute a controversial promotion called Win A Wife. Including:
- Details on how 100.3 The Bear in Edmonton executed the contest.
- Audio examples of how it sounded on the air.
- Is this legal? Probably. But be sure you follow the guidelines in this article.
