If you’re a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and negative.

This article explains how to execute a controversial promotion called Win A Wife. Including:

  • Details on how 100.3 The Bear in Edmonton executed the contest. 
  • Audio examples of how it sounded on the air. 
  • Is this legal? Probably. But be sure you follow the guidelines in this article.

How To Execute the Promotion: Win a Wife


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