Friday, September 18, 2020
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Promotions Library

Contest: 1 Song 1 Second $1,000

1 Song, 1 Second, $1,000.  So simple, fast and addictive. And it's sexy. This should be a benchmark as a station promotion and/or a show feature. In this article, I explain how to play One 1...

Promotion: Bringing People Together

IF you need a pick-me-up, or just some encouragement of the magic of radio to make the world a better place, read on. This is a heart-warming story of pure goodness. In San Diego, Magic...

Online Contest: Where Is It

The Where Is It Game is fun online game, but you can also play on air. Or it can be a combination. And the best part is that it never really gets old. The game...

Lottery Topics

When a lottery starts to build momentum, the public freaks out. It's almost as if winning a simple $10 or $15 million doesn't matter. But when it hits $700 million, now that's worth buying a ticket!...

Online Promotion: Themed Recipe Books

Okay, I know this is going to sound cheesy to a lot of you, but If you target women, a themed promotion campaign to create (Your Show) recipe books is a winner. It could even be...

April Fools Day: Pranks With Public Institutions

Radio shows have always pushed the limits with public institutions on April Fools Day. Do it right, and public officials even get involved in the bit. For example, check out what John and Tammy...

Promotion: Back to School Shopping

School promotions are hard, partly because the promotion period is in summer, when routines are disrupted. But every year, the average cost of supplies, clothes, etc. increases, and can put a lot of stress...

Publicity Stunt To Get Free TV Exposure

Here's a great idea to get free TV exposure from your show, a precious commodity for radio personalities. Even better, it's content-driven and will stand out on the air and on TV. This comes courtesy...

General Prank Ideas For April Fools Day

A good prank can help most shows and stations if performed well and within character brand expectations for the personalities. Sometimes it helps to have some thought starters, so here are a few general...

Welcome Back To School

Here’s a great campaign any radio show can do at the start of a school year. In fact, it works during the entire school campaign. Simply welcome teachers and kids to schools, by name,...

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Coaching Talent: How To Avoid Familiarity Bias

If you’re like most people, you’re a human being. How’s that for an opening line that is inarguable? And being human means you’re biased....