Friday, July 23, 2021
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Promotions Library

Christmas Promotion: 12 Days Of Kindness

Christmas is about giving and spreading joy. Most of your listeners would love to be a part of that, as long as it's easy and someone guides them through it. That's what 12 Days...

12 Trees of Christmas

12 Trees of Christmas is an inexpensive and fun Christmas promotion that can expand and grow over time. It is similar to the Christmas Wish promotion but is easier to execute. And it's a...

Christmas Fact Or Fiction

Christmas Fact or Fiction is a really simple game that every show can play several times around the holiday. This article includes details of how to play the game. Including: Step-by-step instructions for setting up...

Play the Christmas Hits: And Here’s What Those Hits Are

Whether flipping to an all Christmas format or just adding songs to the existing format, radio programmers should follow one longstanding programming guideline. Play the hits. But what are the Christmas hits? In this article,...

School Shout Outs Are a Great Way To Localize

At the beginning and end of each school year, radio stations look for ways to connect with kids and parents. But why isolate it to just the beginning and end of the year? School...

Promotion: Pay Your Bills

Pay Your Bills is one of the most popular contest franchises in the radio industry. It's a clever way to brand a cash giveaway, allowing stations to manage their budget and create imaginative promos. In...

Pregnant Mom Bikini Contest

Here's a fun summer promotion for male targeted stations that has a bit of an edge, but can also be sensitive and warm for women in the audience if executed and positioned properly. It's...

Event Promotion: Regular Guy Home Run Derby

If there's an organized baseball team in your city (Major League or Minor League), this promotion is a "home run" for stations targeting men. The Home Run Derby is a big part of the...

Promotion Idea: Handshakes and High 5s

Meeting listeners is one of the most powerful ways to attract an audience. That’s why politicians shake hands and kiss babies. It works! This is important for all personalities, but especially for new shows....

April Fools Programming Guide

April Fools Day can be a great opportunity for radio shows, as long as you know what you're doing, use common sense and stay out of trouble. Unfortunately, many stations get themselves into trouble....

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Surprising Questions To Use In (Almost) Any Interview

The biggest reason some interviews with guests are boring because the questions are predictable. The guest has heard (and answered) them a million times,...