Sunday, July 5, 2020
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Promotions Library

Showcase Contests Attract Broad Audiences

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers are participating with  interactive promotions. If we can just find the right incentives, we can attract...

Stunt Categories

There are a million ways to create a successful stunt. Well, maybe not a million, but a lot. That can be a problem, actually. So many possibilities can be confusing or paralyzing. That’s why...

Brainstorming Original Christmas Stories

Collaboration is a powerful brainstorming technique to discover personal stories to use on the air. Many shows are amazed at how much content can come from their own lives and experiences. The trick is...

Major Promotion: The Secret Beneficiary

If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest without a named winner? Why would your station do that?...

End of School Year Ideas

The end of school year doesn't have the same promotional opportunities as the beginning of the year or Back to School time. Most of the time, it's better to constantly promote forward instead of...

Halloween Old Ghoul Weekend

Reflecting listener lifestyles is more than just phone topics and contests. Stations should invest in their brand values, and have fun with it. That's what San Diego's Magic 92.5 created for their Halloween Old...

Stunt: Human Christmas Tree

The Human Christmas Tree is great fun for a show that has an intern, stunt person or a cast member that’s a little wacky. Or maybe use it to pay off a bet or...

First Day Of School Ideas

The first day of school is a big deal, for parents and for kids. That makes it a promotion opportunity for your show, especially if you’re tapping into the emotional moments that your audience...

Father’s Day: Ferrari For a Day

Your promotion budget has been cut. I get that. But don't let that stop you from giving away a Ferrari. It makes a great Father's Day promotion. And, in reality, most guys would rather...

Major Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

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Use The Decision Tree To Decide If Content Is Worthy

There’s nothing like great radio talent telling personal stories from their own observations and real-life experiences. That’s unique content that nobody else can offer....