Saturday, March 28, 2020

Why The Last Contest Is Timeless

Many of you reading this weren't even alive in 1972, but most of you have heard of one of the greatest radio contests in radio history. The Last Contest is a legendary promotion that...

Promotion: Free Fuel Friday

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign or a recurring promotion that pops up from time to time when gas prices spike....

Try This Season Long Football Promotion – With A Twist

The American football season is long. It starts in September and ends in late January or early February with the Super Bowl. So a season long football promotion is a challenge for many stations. But...

Contest: Breakfast With Your Show

Breakfast With Your Show is a promotion that takes advantage of one of radio strengths. When you first consider this idea, you'll probably think that it's so simple it won't work. But it does, because...

Contest: You Got This

You Got This is a fun contest that grabs listeners quickly and won't let them go. It's like an ear worm. This promotion gets in listener’s heads, and it drives them crazy, in a good...

Promotion: Who’s On (Your Station)

A measure of what makes a great promotion is the ability to create excitement on the air while inspiring your audience to actively participate and share. That's what The Who's On promotion can do...

Contest: Beat The Bank

Beat the Bank is a great contest because it's easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time. The promotion works...

Promotion: Epic 48 Fantasy Contest

You may have heard about Z90/San Diego’s incredible promotion called Epic 48, which turned out to be the first of a series of campaigns. Each is an amazing radio promotion on it's own, but the...

Contest: Secret Sound

Secret Sound can be a simple feature on a radio show as a daily or weekly game. Or it could expand into a major promotion. It's best when the game hard to solve and stretches for...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

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