Thursday, December 12, 2019

Promotion: Who’s On (Your Station)

A measure of what makes a great promotion is the ability to create excitement on the air while inspiring your audience to actively participate and share. That's what The Who's On promotion can do...

Online Contest: Where Is It

The Where Is It Game is fun online game, but you can also play on air. Or it can be a combination. And the best part is that it never really gets old. The game...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

Promotion: Phrase That Pays

The Phrase That Pays is a branding campaign with a cash incentive to repeat the station’s key positioning statement, causing listeners to pay attention, learn, recite and recall a slogan. If you're in a diary...

Contest: Beat The Bank

Beat the Bank is a great contest because it's easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time. The promotion works...

Creative Packaging for Weekend Promotions

it's tempting to plan weekend promotions or contests by finding a big prize offer and slapping it on the air. Boom. You're done. Simple and fast. Listen all weekend to win, then tune in...

Promotion: Free Fuel Friday

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign or a recurring promotion that pops up from time to time when gas prices spike....

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives you a dynamic...

Contest: Listen And Win

This contest doesn't win a creativity award, but if you're looking for something short, sweet and easy to play, this could be it. Listen and Win is one of the easiest contests or promotions...

Why The Last Contest Is Timeless

Many of you reading this weren't even alive in 1972, but most of you have heard of one of the greatest radio contests in radio history. The Last Contest is a legendary promotion that...

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Online Contest: Selfie Promotion

Photo contests are popular. Selfies are hotter. Put them together and you have a selfie contest that showcases your brand. And a selfie promotion...