Wednesday, August 12, 2020

Why The Last Contest Is Timeless

Many of you reading this weren't even alive in 1972, but most of you have heard of one of the greatest radio contests in radio history. The Last Contest is a legendary promotion that...

Contest: High Low

High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played. There are many reasons it works, but the most important is...

Promotion: Free Fuel Friday

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign or a recurring promotion that pops up from time to time when gas prices spike....

Contest: Breakfast With Your Show

Breakfast With Your Show is a promotion that takes advantage of one of radio's strengths: Connecting with listeners personally by letting them interact with the stars! In this article, I share the details on how...

Game: Bracket Promotions

Every spring, the world turns collective attention to the NCAA college basketball tournament. Consumers invest time and attention filling out their bracket promotions, hoping to pick the winners in the pool of 64 teams...

Promotion: Epic 48 Fantasy Contest

You may have heard about Z90/San Diego’s incredible promotion called Epic 48, which turned out to be the first of a series of campaigns. Each is an amazing radio promotion on it's own, but the...

Promotion: Who’s On (Your Station)

A measure of what makes a great promotion is the ability to create excitement on the air while inspiring your audience to actively participate and share. That's what The Who's On promotion can do...

Contest: Listen And Win

This contest doesn't win a creativity award, but if you're looking for something short, sweet and easy to play, this could be it. Listen and Win is one of the easiest contests or promotions...

Contest: Secret Sound

The Secret Sound can be a simple feature on a radio show as a daily or weekly game. Or it could expand into a major promotion. In this article, I explain how to play The...

Promotion: NCAA Basketball Million Dollar Bracket

Every spring, the sports world becomes obsessed with the NCAA college basketball championship tournament. The enthusiasm spreads well beyond sports fans as millions complete a tournament bracket. It is a perfect promotion opportunity. Call...

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