Sunday, October 25, 2020

Why The Last Contest Is Timeless

Many of you reading this weren't even alive in 1972, but most of you have heard of one of the greatest radio contests in radio history. The Last Contest is a legendary promotion that...

Try This Season Long Football Promotion – With A Twist

The American football season is long. It starts in September and ends in late January or early February with the Super Bowl. So a season long football promotion is a challenge for many stations. But...

Promotion: NCAA Basketball Million Dollar Bracket

Every spring, the sports world becomes obsessed with the NCAA college basketball championship tournament. The enthusiasm spreads well beyond sports fans as millions complete a tournament bracket. It is a perfect promotion opportunity. Call...

Contest: High Low

High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played. There are many reasons it works, but the most important is...

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively, one of the best games to play on the radio. It's sticky, drives tune in and won't break the budget. This article provides step by step details and...

Game: Bracket Promotions

Every spring, the world turns collective attention to the NCAA college basketball tournament. Consumers invest time and attention filling out their bracket promotions, hoping to pick the winners in the pool of 64 teams...

Promotion: Free Fuel Friday

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign or a recurring promotion that pops up from time to time when gas prices spike....

Promotion: Epic 48 Fantasy Contest

You may have heard about Z90/San Diego’s incredible promotion called Epic 48, which turned out to be the first of a series of campaigns. Each is an amazing radio promotion on it's own, but the...

Contest: You Got This

You Got This is a fun contest that grabs listeners quickly and won't let them go. It's like an ear worm. This promotion gets in listener’s heads, and it drives them crazy, in a good...

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives you a dynamic...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

5 Hidden Research Mistakes That Could Tank Your Station

You're ready for that next big research project that will define your station brand. Maybe it's a perceptual study to measure the station's current...