Saturday, February 27, 2021

Contest: Secret Sound

The Secret Sound can be a simple feature on a radio show as a daily or weekly game. Or it could expand into a major promotion. In this article, I explain how to play The...

Contest: Beat The Bank

Beat the Bank is a great contest because it's easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time. The promotion works...

Promotion: Free Fuel Friday

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign or a recurring promotion that pops up from time to time when gas prices spike....

Promotion: Epic 48 Fantasy Contest

You may have heard about Z90/San Diego’s incredible promotion called Epic 48, which turned out to be the first of a series of campaigns. Each is an amazing radio promotion on it's own, but the...

Game: Bracket Promotions

Every spring, the world turns collective attention to the NCAA college basketball tournament. Consumers invest time and attention filling out their bracket promotions, hoping to pick the winners in the pool of 64 teams...

Promotion: NCAA Basketball Million Dollar Bracket

Every spring, the sports world becomes obsessed with the NCAA college basketball championship tournament. The enthusiasm spreads well beyond sports fans as millions complete a tournament bracket. It is a perfect promotion opportunity. Call...

Contest: High Low

High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played. There are many reasons it works, but the most important is...

Contest: Breakfast With Your Show

Breakfast With Your Show is a promotion that takes advantage of one of radio's strengths: Connecting with listeners personally by letting them interact with the stars! In this article, I share the details on how...

Promotion: Who’s On (Your Station)

A measure of what makes a great promotion is the ability to create excitement on the air while inspiring your audience to actively participate and share. That's what The Who's On promotion can do...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

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Smart Ways To Repurpose Content Online

Most radio shows produce massive amounts of content each day. Doesn't it seem there should be a bigger audience for all that great material?...