Saturday, March 6, 2021

Major Promotion: Stuff a Bus

Stuff a Bus is an interesting and unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate items for the needy to Stuff a Bus to the...

Promotion: Father and Daughter Reunion

Jeff & Jer did the best Father's Day promotion I've ever heard, creating a father and daughter reunion on the air. The promotion can be done anytime, but Father's Day is clearly a natural...

Promotion: Pay It Forward

The concept of doing good things for others can take on many variations, but one of the best is a simple Pay It Forward campaign. Your audience already knows what Pay It Forward is. So...

Promotion: Wishes Come True

This can become as much of it's own brand as the station itself. Become known as the place where wishes, needs and fantasies become reality. If you can be the station where wishes come...

Promotion: I Can Help

People love to help others, as long as they know what you want them to do and it's easy to participate.  I Can Help activates a charitable spirit in ways that most would never...

Promotion: Babies On Board

If you target young women or families, Babies on Board is a difference-making promotion that can further your relationship with the audience, find new listeners and create emotional connections. Babies on Board provides support for new...

Major Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

Promotion: Give Back

What do you do to offset an image for being an outrageous, edgy morning show? With a heartfelt, sensitive and emotional promotional campaign. Give Back is one of the ways Kiss 106/Sydney's top rated...

Promotion: Starbucks Pay It Forward

A promotion doesn't have to be a big moment. Many times, it's a small thing. That's why this Starbucks Pay it Forward idea is so successful. On the way to a meeting, Jeff Dauler, the...

Major Promotion: The Secret Beneficiary

If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest without a named winner? Why would your station do that?...

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Use The Pendulum Model to Improve Music Flow

When a programmer finds a way to improve music flow, it's like discovering the Holy Grail of music programming. It's probably how Alexander Graham...