Thursday, February 20, 2020

Case Study: WestJet Wins Hearts With Incredible Christmas Promotion

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet captured the moment with a brilliant promotion that reached consumers on an emotional level at Christmas. Consumers typically don't have warm feelings...

Promotion: Starbucks Pay It Forward

A promotion doesn't have to be a big moment. Many times, it's a small thing. That's why this Starbucks Pay it Forward idea is so successful. On the way to a meeting, Jeff Dauler, the...

Promotion: Babies On Board

If you target young women or families, Babies on Board is a difference-making promotion that can further your relationship with the audience, find new listeners and create emotional connections. Babies on Board provides support for new...

Promotion: Been Tipped Over

One of the most powerful ways to grow “roots” in your community is through emotional “from the heart" promotions. Been Tipped Over does this in an unexpected way. In doing so, stations can generate...

Promotion Idea: Handshakes and High 5s

Meeting listeners is one of the most powerful ways to attract an audience. That’s why politicians shake hands and kiss babies. It works! This is important for all personalities, but especially for new shows....

Promotion: Father and Daughter Reunion

Jeff & Jer did the best Father's Day promotion I've ever heard, creating a father and daughter reunion on the air. The promotion can be done anytime, but Father's Day is clearly a natural...

Major Promotion: Stuff a Bus

Stuff a Bus is an interesting and unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate items for the needy to Stuff a Bus to the...

Promotion: Give Or Take

Promotions that tug at the heart don't have to be wimpy. And they're not just for AC stations. Give or Take is a promotion idea with an edge. And a ton of drama. You’ve probably...

Promotion: Give Back

What do you do to offset an image for being an outrageous, edgy morning show? With a heartfelt, sensitive and emotional promotional campaign. Give Back is one of the ways Kiss 106/Sydney's top rated...

Promotion: Wishes Come True

This can become as much of it's own brand as the station itself. Become known as the place where wishes, needs and fantasies become reality. If you can be the station where wishes come...

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Promotion: Summer Ideas

Summer is a great time to make an impact with the audience. Listeners are active, the mood is a little more relaxed and you...