Thursday, September 17, 2020

Heart Promotion: 12 Strays

Many stations do a public service by publicizing the need for adopting from a shelter. It's a great cause, particularly if you have a pet lover on your show. But when you frame it...

Promotion: Ordinary Kindness

Ordinary Kindness is a promotion campaign that has the potential to become a share-able, sustainable, and actionable focal point for any radio station. In this article, I share details on how to execute Ordinary Kindness....

Major Promotion: The Secret Beneficiary

If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest without a named winner? Why would your station do that?...

Promotion: Been Tipped Over

One of the most powerful ways to grow “roots” in your community is through emotional “from the heart" promotions. Been Tipped Over does this in an unexpected way. In doing so, stations can generate...

Promotion: Love That Sticks™

Here's a great promotion idea that's ideal for Valentine's Day, but can easily be extended far beyond. Love That Sticks ™ activates listeners to send a positive message and spread your brand to others...

Major Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

Promotion Idea: Handshakes and High 5s

Meeting listeners is one of the most powerful ways to attract an audience. That’s why politicians shake hands and kiss babies. It works! This is important for all personalities, but especially for new shows....

Promotion: Wishes Come True

This can become as much of it's own brand as the station itself. Become known as the place where wishes, needs and fantasies become reality. If you can be the station where wishes come...

Major Promotion: Stuff a Bus

Stuff a Bus is an interesting and unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate items for the needy to Stuff a Bus to the...

Case Study: WestJet Wins Hearts With Incredible Christmas Promotion

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet captured the moment with a brilliant promotion that reached consumers on an emotional level at Christmas. Consumers typically don't have warm feelings...

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Aircheck Recycling

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just...