Friday, November 27, 2020

Promotion: Give Back

What do you do to offset an image for being an outrageous, edgy morning show? With a heartfelt, sensitive and emotional promotional campaign. Give Back is one of the ways Kiss 106/Sydney's top rated...

Major Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

The Wall of Heroes

Here’s an idea that works for many types of stations looking to honor local heroes that make a difference. The Wall of Heroes can be adapted as a salute to military, first responders, teachers,...

Heart Promotion: 12 Strays

Many stations do a public service by publicizing the need for adopting from a shelter. It's a great cause, particularly if you have a pet lover on your show. But when you frame it...

Promotion: Ordinary Kindness

Ordinary Kindness is a promotion campaign that has the potential to become a share-able, sustainable, and actionable focal point for any radio station. In this article, I share details on how to execute Ordinary Kindness....

Promotion: Love That Sticks™

Here's a great promotion idea that's ideal for Valentine's Day, but can easily be extended far beyond. Love That Sticks ™ activates listeners to send a positive message and spread your brand to others...

Promotion: Wishes Come True

This can become as much of it's own brand as the station itself. Become known as the place where wishes, needs and fantasies become reality. If you can be the station where wishes come...

Promotion: Babies On Board

If you target young women or families, Babies on Board is a difference-making promotion that can further your relationship with the audience, find new listeners and create emotional connections. Babies on Board provides support for new...

Promotion: Give Or Take

Promotions that tug at the heart don't have to be wimpy. And they're not just for AC stations. Give or Take is a promotion idea with an edge. And a ton of drama. In this...

Promotion: Father and Daughter Reunion

Jeff & Jer did the best Father's Day promotion I've ever heard, creating a father and daughter reunion on the air. The promotion can be done anytime, but Father's Day is clearly a natural...

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Fix Your Station For Generation Now Seminar on Demand

Radio advisors and observers talk about reaching millennials. But in this presentation, you'll find out how to do it on your radio station and...