Thursday, April 15, 2021

Play the Christmas Hits: And Here’s What Those Hits Are

Whether flipping to an all Christmas format or just adding songs to the existing format, radio programmers should follow one longstanding programming guideline. Play the hits. But what are the Christmas hits? In this article,...

School Shout Outs Are a Great Way To Localize

At the beginning and end of each school year, radio stations look for ways to connect with kids and parents. But why isolate it to just the beginning and end of the year? School...

Pregnant Mom Bikini Contest

Here's a fun summer promotion for male targeted stations that has a bit of an edge, but can also be sensitive and warm for women in the audience if executed and positioned properly. It's...

Event Promotion: Regular Guy Home Run Derby

If there's an organized baseball team in your city (Major League or Minor League), this promotion is a "home run" for stations targeting men. The Home Run Derby is a big part of the...

April Fools Programming Guide

April Fools Day can be a great opportunity for radio shows, as long as you know what you're doing, use common sense and stay out of trouble. Unfortunately, many stations get themselves into trouble....

Christmas Stunt: Jingle Bail

In most markets, some station is hosting a Jingle Ball promotion. It's usually a concert, and often becomes a big event. But here's a fun twist for a radio show. How about Jingle Bail? In...

Promotion Idea: Pay For Song Requests

Here’s a great way to have fun with listeners and call attention to a cause marketing promotion. Asking listeners to pay for song requests sounds kind of crazy. But wait. It can be a...

Brainstorming Original Christmas Stories

Collaboration is a powerful brainstorming technique to discover personal stories to use on the air. Many shows are amazed at how much content can come from their own lives and experiences. The trick is...

New Year Challenge

A new year brings opportunities to change. This goes for listeners make New Year's Resolutions, and can also be effective for your show. The New Year Challenge can be great serial content, or provide...

Considerations for Having a Psychic On The Air

Psychics on the air can be great. And they can be horrible. This article explains how and when to have a psychic on the air. Including: Why some psychic segments are terrific, while others are...

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Major Promotion: Stuff a Bus

Stuff a Bus is an interesting and unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate...