Friday, November 27, 2020

Major Promotion: Cash For Christmas

When a personality can tug at the heart, listeners will never forget. When you combine that heart with cash for Christmas, you have the potential of a powerful, memorable on-air contest. This is a key...

Christmas Promotion Stunt: The Talking Snowman

The Talking Snowman is a great Christmas stunt on the air and makes for terrific videos that get shared on social media. In this article, I share the details on how to perform the Talking...

Promotion: Father and Daughter Reunion

Jeff & Jer did the best Father's Day promotion I've ever heard, creating a father and daughter reunion on the air. The promotion can be done anytime, but Father's Day is clearly a natural...

A Big List of Minor stunts

For the right type of show, stunts can be a big attraction. Executed properly, they add drama and can make for great viral video through social media. This list of minor stunts for cast members...

April Fools Programming Guide

April Fools Day can be a great opportunity for radio shows, as long as you know what you're doing, use common sense and stay out of trouble. Unfortunately, many stations get themselves into trouble....

Christmas Fact Or Fiction

Christmas Fact or Fiction is a really simple game that every show can play several times around the holiday. This article includes details of how to play the game. Including: Step-by-step instructions for setting up...

Minor Promotion: We Shop For You

Everyone has that ONE person on their list that’s hard to buy for. Find a listener that’s really struggling with it, and has an interesting story to tell. Then help them. This promotion is all...

Welcome Back To School

Here’s a great campaign any radio show can do at the start of a school year. In fact, it works during the entire school campaign. Simply welcome teachers and kids to schools, by name,...

Feature: My Psychic Powers

Here's a great way to cause talk over multiple days. Demonstrate your psychic powers and amaze your co-hosts and listeners. This can be done anytime, or even become a recurring segment. This article includes details...

How to Brainstorm Original Mother’s Day Ideas

Show prep isn’t all that difficult with a creative approach to generating new ideas. Usually it’s just taking the time to organize the meeting with the team. And it's the same when it comes...

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The Difference Between Relevant and Relatable (Hint: You Need Both)

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, being relatable is more important than being relevant....