Thursday, February 20, 2020

A Big List of Minor stunts

For the right type of show, stunts can be a big attraction. Executed properly, they add drama and can make for great viral video through social media. This list of minor stunts for cast members...

Back to School Pay It Forward

Get the tissues ready. This is a powerful, emotional segment on the air that can turn into a promotion. It turns into a sort of Back to School Pay It Forward campaign. It starts with...

Heart Promotion: 12 Strays

Many stations do a public service by publicizing the need for adopting from a shelter. It's a great cause, particularly if you have a pet lover on your show. But when you frame it...

Promotion: Summer Ideas

Summer is a great time to make an impact with the audience. Listeners are active, the mood is a little more relaxed and you can go out and make some new friends-and fans. Here...

Mother’s Day Photo Contests

What does mom want for Mother’s Day? Love and affection from her kids. A Mother's Day Photo Contest campaign can produce warm feelings for mom while getting the kids involved. The basic premise is to...

Major Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

How to Brainstorm Original Mother’s Day Ideas

Show prep isn’t all that difficult with a creative approach to generating new ideas. Usually it’s just taking the time to organize the meeting with the team. And it's the same when it comes...

April Fool’s Day: Pranks With Public Institutions

Radio shows have always pushed the limits with public institutions a bit around April Fool's Day. Do it right, and you can even get public officials involved in the bit. For an example, check out...

End of School Year Ideas

The end of school year doesn't have the same promotional opportunities as the beginning of the year or Back to School time. Most of the time, it's better to constantly promote forward instead of...

Stunt: Human Christmas Tree

The Human Christmas Tree is great fun for a show that has an intern, stunt person or a cast member that’s a little wacky. Or maybe use it to pay off a bet or...

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