Sunday, December 8, 2019

Feature: The Big Thank You

The Big Thank You is a heart-tugging feature that works for any show that seeks a warm, sensitive personality. It's a great way to tell stories provided by your audience, and has potential for your...

Play the Christmas Hits: And Here’s What Those Hits Are

Whether flipping to an all Christmas format or just adding songs to the existing format, radio programmers should follow one longstanding programming guideline. Play the hits. But what are the Christmas hits? Fortunately, there is...

Mother’s Day Promotion Collection

Mothers Day is a difficult holiday to program and promote. It happens at a busy time of the year, and there’s a relatively short window (the week leading up to the day) to stage...

Game: Are You Christmas Smart?

Are You Christmas Smart game is a terrific game that is easy to play. You can play it every day in December leading up to Christmas. In fact, it's strong enough to play 2-3...

Back To School Wake Up

The Back To School Wake Up promotion is an idea that can be used anytime, but it's best during back-to-school week. And after all: who doesn't love waking up kids that are sleeping in? This feature...

Your Show’s New Year’s Eve Party

What is your station doing New Year's Eve? This can be a tough time for stations and shows to program  to the audience's mood. What if your most high profile air talent threw a New...

Major Promotion: Stuff a Bus

Stuff a Bus is an interesting and unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate items for the needy to Stuff a Bus to the...

April Fool’s Day Ideas: Pet Pranks

If you're looking for April Fool's Day ideas, you've come to the right place. Here are some of my favorite pet pranks that have been successful for air personalities I've worked with or against. April...

Major Promotion: Toys For Tatas

It's not something you usually associate for Christmas, and this annual promotion isn’t for most stations, but if you are an edgy station that appeals to men and have a personality based show that...

A Big List of Minor stunts

For the right type of show, stunts can be a big attraction. Executed properly, they add drama and can make for great viral video through social media. This list of minor stunts for cast members...

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