Friday, September 18, 2020

Major Promotion: Visit the Real Santa Claus

Every child knows that the real Santa Claus lives at the North Pole. And every child-and their parents-would want to visit Santa at his home. But, where is that exactly? Can you go there?...

Feature: Never Been Kissed

Never Been Kissed can be a one day feature or a week-long promotion that fulfills a goal for listeners each day, with a different storyline. Each day, you're looking for a listener who has...

Brainstorming Original Christmas Stories

Collaboration is a powerful brainstorming technique to discover personal stories to use on the air. Many shows are amazed at how much content can come from their own lives and experiences. The trick is...

Considerations for Having a Psychic On The Air

Psychics on the air can be great. And they can be horrible. This article explains how and when to have a psychic on the air. Including: Why some psychic segments are terrific, while others are...

Halloween Old Ghoul Weekend

Reflecting listener lifestyles is more than just phone topics and contests. Stations should invest in their brand values, and have fun with it. That's what San Diego's Magic 92.5 created for their Halloween Old...

Father’s Day: Ferrari For a Day

Your promotion budget has been cut. I get that. But don't let that stop you from giving away a Ferrari. It makes a great Father's Day promotion. And, in reality, most guys would rather...

A Big List of Minor stunts

For the right type of show, stunts can be a big attraction. Executed properly, they add drama and can make for great viral video through social media. This list of minor stunts for cast members...

Programming: The Santa Claus Show

It's one thing to adjust your playlist to include a few Christmas titles. Winning the Christmas programming battle is important, but you're probably doing that, or planning to. And it's fine to launch a holiday-themed...

How to Be Part Of The Story

As the Powerball Lottery in the U.S. grew to record levels, most radio shows were talking about it in some fashion. Typical breaks on the air were phone topics asking what you'd do if...

Feature: The Big Thank You

The Big Thank You is a heart-tugging feature that works for any show that seeks a warm, sensitive personality. It's a great way to tell stories provided by your audience, and has potential for your...

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Promotion: Ordinary Kindness

Ordinary Kindness is a promotion campaign that has the potential to become a share-able, sustainable, and actionable focal point for any radio station. In this...