Sunday, July 5, 2020

Programming: The Santa Claus Show

It's one thing to adjust your playlist to include a few Christmas titles. Winning the Christmas programming battle is important, but you're probably doing that, or planning to. And it's fine to launch a holiday-themed...

Feature: Dad Jokes

Dad Jokes can be hilarious, especially if the concept is assigned to a character trait for a personality on the show. It's an easy and fun way to add character definition and insert a...

Back to School Pay It Forward

Get the tissues ready. This is a powerful, emotional segment on the air that can turn into a promotion. It turns into a sort of Back to School Pay It Forward campaign. In this article,...

Event Promotion: Regular Guy Home Run Derby

If there's an organized baseball team in your city (Major League or Minor League), this promotion is a "home run" for stations targeting men. The Home Run Derby is a big part of the...

Major Promotion: Christmas Wish

You're probably familiar with Christmas Wish, but not all Christmas Wish promotions are successful. There are a lot of moving parts behind the scenes that are the key to success. Here's one that really stands...

Welcome Back To School

Here’s a great campaign to launch the school year. Simply welcome back teachers and kids to schools, by name and by school. You can also include teachers! This is a great promotion for stations that...

Stunt: Human Christmas Tree

The Human Christmas Tree is great fun for a show that has an intern, stunt person or a cast member that’s a little wacky. Or maybe use it to pay off a bet or...

Minor Promotion: Christmas Choir Competition

This campaign promotes feelings of goodwill, local involvement and has a nice side benefit: Dozens of organizations talk about your radio station and show. A Christmas Choir competition may not seem like the hottest,...

Use This Mother’s Day Song

You need to use this Mother’s Day song on your show. It works for virtually any station in any format if you set it up right. This is charming, sentimental and highly emotional. The song is...

School Shout Outs Are a Great Way To Localize

At the beginning and end of each school year, radio stations look for ways to connect with kids and parents on these important events. But why start and stop at the beginning and end?...

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