Saturday, March 28, 2020

Use This Mother’s Day Song

You need to use this Mother’s Day song on your show. It works for virtually any station in any format if you set it up right. This is charming, sentimental and highly emotional. The song is...

Promotion: Father and Daughter Reunion

Jeff & Jer did the best Father's Day promotion I've ever heard, creating a father and daughter reunion on the air. The promotion can be done anytime, but Father's Day is clearly a natural...

Promotion: Reading at School

Want to endear your personality to parents and encourage tune in to the station or radio show? Go through their kids by reading at school. If you can start a relationship with school districts, principles...

Considerations for Having a Psychic On The Air

Psychics on the air can be great. And they can be horrible. This article explains how and when to have a psychic on the air. Including: Why some psychic segments are terrific, while others are...

Super Bowl Vote Off

The Super Bowl Vote Off (you can probably think of a better name-Super Bowl Survivor?) is a great promotion if your local team is in the Super Bowl. It’s even better if you’re in...

April Fools Day: Pranks With Public Institutions

Radio shows have always pushed the limits with public institutions on April Fools Day. Do it right, and public officials even get involved in the bit. For example, check out what John and Tammy...

Back to School Pay It Forward

Get the tissues ready. This is a powerful, emotional segment on the air that can turn into a promotion. It turns into a sort of Back to School Pay It Forward campaign. It starts with...

Prank Call: Butterball Turkey Hotline

A good prank call is one of the best ways for personalities to showcase a sense of humor on the show. Shows that are good at it just need the right idea. The best ideas...

Promotion: Love That Sticks™

Here's a great promotion idea that's ideal for Valentine's Day, but can easily be extended far beyond. Love That Sticks ™ activates listeners to send a positive message and spread your brand to others...

Mother’s Day Photo Contests

What does mom want for Mother’s Day? Love and affection from her kids. A Mother's Day Photo Contest campaign can produce warm feelings for mom while getting the kids involved. This article is a list...

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