Thursday, September 17, 2020

Online Promotion: Scared of Santa

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Scared of Santa or Scared of the Easter Bunny contest...

Christmas Promotion Stunt: The Talking Snowman

The Talking Snowman is a great Christmas stunt on the air and makes for terrific videos that get shared on social media. In this article, I share the details on how to perform the Talking...

Major Promotion: Breaking and Entering Christmas

Several personalities make this an annual feature. The idea of Breaking and Entering Christmas is to bring the holidays to families who are experiencing some misfortune in their lives. How To Do Breaking and Entering...

Major Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

Heart Promotion: 12 Strays

Many stations do a public service by publicizing the need for adopting from a shelter. It's a great cause, particularly if you have a pet lover on your show. But when you frame it...

Minor Promotion: Christmas Choir Competition

This campaign promotes feelings of goodwill, local involvement and has a nice side benefit: Dozens of organizations talk about your radio station and show. A Christmas Choir competition may not seem like the hottest,...

Brainstorming Original Christmas Stories

Collaboration is a powerful brainstorming technique to discover personal stories to use on the air. Many shows are amazed at how much content can come from their own lives and experiences. The trick is...

Stunt: Great Christmas Idea For Your Show

Austrian radio host Joe Kohlhofer began his 8am morning drive-time show on Antennae Carinthia station by locking door to the studio and taking over his station's format. It is a great Christmas stunt that can be...

Christmas Stunt: Jingle Bail

In most markets, some station is hosting a Jingle Ball promotion. It's usually a concert, and often becomes a big event. But here's a fun twist for a radio show. How about Jingle Bail? In...

Major Promotion: Cash For Christmas

When a personality can tug at the heart, listeners will never forget. When you combine that heart with cash for Christmas, you have the potential of a powerful, memorable on-air contest. This is a key...

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Casting a Radio Show In 3D: Dick, Dork, and Dear

Have you heard a radio show that always sounds spontaneous, engaging and simply interesting? It's usually a show with rich characters built with unique,...