Thursday, April 15, 2021

Christmas Stunt: Jingle Bail

In most markets, some station is hosting a Jingle Ball promotion. It's usually a concert, and often becomes a big event. But here's a fun twist for a radio show. How about Jingle Bail? In...

Promotion Idea: Pay For Song Requests

Here’s a great way to have fun with listeners and call attention to a cause marketing promotion. Asking listeners to pay for song requests sounds kind of crazy. But wait. It can be a...

Brainstorming Original Christmas Stories

Collaboration is a powerful brainstorming technique to discover personal stories to use on the air. Many shows are amazed at how much content can come from their own lives and experiences. The trick is...

Minor Promotion: Christmas Choir Competition

This campaign promotes feelings of goodwill, local involvement and has a nice side benefit: Dozens of organizations talk about your radio station and show. A Christmas Choir competition may not seem like the hottest,...

Stunt: Human Christmas Tree

The Human Christmas Tree is great fun for a show that has an intern, stunt person or a cast member that’s a little wacky. Or maybe use it to pay off a bet or...

Christmas Promotion Stunt: The Talking Snowman

The Talking Snowman is a great Christmas stunt on the air and makes for terrific videos that get shared on social media. In this article, I share the details on how to perform the Talking...

Minor Promotion: We Shop For You

Everyone has that ONE person on their list that’s hard to buy for. Find a listener that’s really struggling with it, and has an interesting story to tell. Then help them. This promotion is all...

Christmas: What’s That Show?

What's That Show would work for any occasion, but it's perfect for Christmas. in this article, I explain how to execute a the Christmas feature or game What's That Show? Including: How to set up...

Game: Are You Christmas Smart?

Are You Christmas Smart game is a terrific game that is easy to play. You can play it every day in December leading up to Christmas. In fact, it's strong enough to play 2-3...

Programming: The Santa Claus Show

It's one thing to adjust your playlist to include a few Christmas titles. Winning the Christmas programming battle is important, but you're probably doing that, or planning to. And it's fine to launch a holiday-themed...

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Game: Are You Christmas Smart?

Are You Christmas Smart game is a terrific game that is easy to play. You can play it every day in December leading up...