Saturday, March 28, 2020

Promotion: Date My Dad

Date My Dad can be a great storyline if you find the right kid to tell the story. It can be charming, sweet and addicting. And, you could even stretch it across multiple days with...

Promotion: Father and Daughter Reunion

Jeff & Jer did the best Father's Day promotion I've ever heard, creating a father and daughter reunion on the air. The promotion can be done anytime, but Father's Day is clearly a natural...

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Show Prep Technique: Pollify The Topic

A common shortcoming in radio performance originates at the beginning. No, not the Strat of a break, or the hook. I'm talking about the...