Wednesday, August 12, 2020

Promotion: Reading at School

Want to endear your personality to parents and encourage tune in to the station or radio show? Go through their kids by reading at school. If you can start a relationship with school districts, principles...

School Shout Outs Are a Great Way To Localize

At the beginning and end of each school year, radio stations look for ways to connect with kids and parents on these important events. But why start and stop at the beginning and end?...

Promotion: Back to School Shopping

School promotions are hard, partly because the promotion period is in summer, when routines are disrupted. But every year, the average cost of supplies, clothes, etc. increases, and can put a lot of stress...

Welcome Back To School

Here’s a great campaign to launch the school year. Simply welcome back teachers and kids to schools, by name and by school. You can also include teachers! This is a great promotion for stations that...

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How To Use Mistakes As a Positive

In Improv, the primary rule is to always move the story forward. But it's not always perfect because people are imperfect. Great performers learn...