Saturday, March 28, 2020

Back To School Wake Up

The Back To School Wake Up promotion is an idea that can be used anytime, but it's best during back-to-school week. And after all: who doesn't love waking up kids that are sleeping in? This feature...

Back to School Pay It Forward

Get the tissues ready. This is a powerful, emotional segment on the air that can turn into a promotion. It turns into a sort of Back to School Pay It Forward campaign. It starts with...

School Shout Outs Are a Great Way To Localize

At the beginning and end of each school year, radio stations look for ways to connect with kids and parents on these important events. But why start and stop just at the beginning and...

Welcome Back To School

Here’s a great campaign to launch the school year. Simply welcome back teachers and kids to schools, by name and by school. You can also include teachers! This is a great promotion for stations that...

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Using Music Beds The Right Way

Many air personalities use music beds, but most shows do so without a strategic plan or thought. Using music beds can be a great...