Wednesday, October 28, 2020

Promotion: Back to School Shopping

School promotions are hard, partly because the promotion period is in summer, when routines are disrupted. But every year, the average cost of supplies, clothes, etc. increases, and can put a lot of stress...

School Shout Outs Are a Great Way To Localize

At the beginning and end of each school year, radio stations look for ways to connect with kids and parents. But why isolate it to just the beginning and end of the year? School...

First Day Of School Ideas

The first day of school is a big deal, for parents and for kids. That makes it a promotion opportunity for your show, especially if you’re tapping into the emotional moments that your audience...

Promotion: Reading at School

Want to endear your personality to parents and encourage tune in to the station or radio show? Go through their kids by reading at school. If you can start a relationship with school districts, principles...

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Win a Promo War With Verbal Combat

Radio stations are at war, and enemies are everywhere. They surround you, all competing for the attention of the same audience. To win the...