Monday, January 25, 2021

Welcome Back To School

Here’s a great campaign any radio show can do at the start of a school year. In fact, it works during the entire school campaign. Simply welcome teachers and kids to schools, by name,...

Promotion: Back to School Shopping

School promotions are hard, partly because the promotion period is in summer, when routines are disrupted. But every year, the average cost of supplies, clothes, etc. increases, and can put a lot of stress...

Promotion: Reading at School

Want to endear your personality to parents and encourage tune in to the station or radio show? Go through their kids by reading at school. If you can start a relationship with school districts, principles...

Back to School Pay It Forward

Get the tissues ready. This is a powerful, emotional segment on the air that can turn into a promotion. It turns into a sort of Back to School Pay It Forward campaign. In this article,...

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Feature: Men are Scum

Men are Scum can be a great weekly relationship feature, especially if you target women. Well, actually, only if you target women! Stations targeting men...