Friday, November 27, 2020

Promotion: Lips On Marathon

Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...

Mile of Men

The Mile of Men is one of the best Valentine’s Day events in radio history. It attracts a lot of listeners, sounds great on the air and has a large payoff. Plus,...

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How To Manage Secondary Features

Most radio shows need strong, attention-getting features to drive appointment tune in times. I call them One Thing features. The value is...