Friday, December 4, 2020

Promotion: The Black Box

The Black Box is a terrific promotion that builds intrigue, gets attention and drives appointment tune in. It's also a tool to tell a story on the air that can be addictive. The concept is...

Promotion: Who’s On (Your Station)

A measure of what makes a great promotion is the ability to create excitement on the air while inspiring your audience to actively participate and share. That's what The Who's On promotion can do...

Promotion: Father and Daughter Reunion

Jeff & Jer did the best Father's Day promotion I've ever heard, creating a father and daughter reunion on the air. The promotion can be done anytime, but Father's Day is clearly a natural...

Promotion: The Money Man

This is one of those promotions you have probably heard of, and may have admired. If elected properly, it's a great way to get attention and create drama. The Money Man carries the risk...

Promotion: Bank It Or Burn It

A brand must be exceptional, or do something exceptional. The goal is to be noticed. Bank It or Burn It generates more talk than many want. It's not for everyone, but it's a powerful...

Promotion: The Perfect Wedding

Weddings are beautiful, meaningful, and all about stories—both the story of the couple and the story of the day. That makes them great content for your station and show. The Perfect Wedding is a major...

Who Do You Know?

Who Do You Know is a fun promotion that gets celebrities to call a radio show! And listeners do most of the work. This promotion can be a great campaign, but it also has a...

Promotion: Give Or Take

Promotions that tug at the heart don't have to be wimpy. And they're not just for AC stations. Give or Take is a promotion idea with an edge. And a ton of drama. In this...

Contest: High Low

High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played. There are many reasons it works, but the most important is...

Promotion: Win a Baby

Win a Baby is a great promotion for the right station. Who's ideal? A station that appeals to women and doesn't mind dealing with controversy. The controversy isn't so much what actually happens, but rather...

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