Saturday, June 6, 2020

Promotion: The Perfect Wedding

Weddings are beautiful, meaningful, and all about stories—both the story of the couple and the story of the day. That makes them great content for your station and show. The Perfect Wedding is a major...

Major Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

Contest: Listen And Win

This contest doesn't win a creativity award, but if you're looking for something short, sweet and easy to play, this could be it. Listen and Win is one of the easiest contests or promotions...

Promotion: Love That Sticks™

Here's a great promotion idea that's ideal for Valentine's Day, but can easily be extended far beyond. Love That Sticks ™ activates listeners to send a positive message and spread your brand to others...

Promotion: The Bucket List

Make listener dreams come true, and they'll never forget it. It's a powerful emotional tool, and can be managed in many variations. The Bucket List is all about creating this emotion. In this article, I...

Promotion: The Black Box

The Black Box is a terrific promotion that builds intrigue, gets attention and drives appointment tune in. It's also a tool to tell a story on the air that can be addictive. The concept is...

Promotion: Been Tipped Over

One of the most powerful ways to grow “roots” in your community is through emotional “from the heart" promotions. Been Tipped Over does this in an unexpected way. In doing so, stations can generate...

Promotion: Pack Your Bags

Pack Your Bags is fun on the air and off. It creates a terrific event in public and lends itself well to cross-promotion with other media (television) and digital (online). At the same time, you can...

Who Do You Know?

Who Do You Know is a fun promotion that gets celebrities to call a radio show! And listeners do most of the work. This promotion can be a great campaign, but it also has a...

Promotion: Pay It Forward

The concept of doing good things for others can take on many variations, but one of the best is a simple Pay It Forward campaign. Your audience already knows what Pay It Forward is. So...

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Lottery Topics

When a lottery starts to build momentum, the public freaks out. It's almost as if winning a simple $10 or $15 million doesn't matter....