Friday, September 18, 2020

A Big List of Minor stunts

For the right type of show, stunts can be a big attraction. Executed properly, they add drama and can make for great viral video through social media. This list of minor stunts for cast members...

Game: Your Worst Nightmare

Play this game anytime. But as you will see, it's a perfect fit for the week leading up to Halloween. Your Worst Nightmare  is kind of like Would You Rather, but the theme is for things...

Promotion: The Perfect Wedding

Weddings are beautiful, meaningful, and all about stories—both the story of the couple and the story of the day. That makes them great content for your station and show. The Perfect Wedding is a major...

Stunt: The Shoveling Elvises

If you are in a cold-weather city where it snows a lot, Shoveling Elvises is a great stunt that could turn into a winter-long promotion. It can also create a lot of attention. And, you...

Promotion: Lips On Marathon

Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...

Stunt: Mouse Trap Floor From Hell

When the Atlanta Braves began the baseball season with a 9 game losing streak, their fans were predictably upset. This presents opportunity for clever air personalities, if they insert their show into the topic...

Publicity Stunt To Get Free TV Exposure

Here's a great idea to get free TV exposure from your show, a precious commodity for radio personalities. Even better, it's content-driven and will stand out on the air and on TV. This comes courtesy...

Stunt: The Extreme Challenge

Kyle & Jackie O. are a terrific morning show on KISS 106.5 in Australia. They entertain in every break and create talk, and one of the ways they do it is through a series...

Stunt: Stand in Line

This is an easy stunt to organize, and you can make it even bigger with some clever and careful promotion on the show. It's a social experiment called Stand In Line. The trick is,...

Promotion: The Bucket List

Make listener dreams come true, and they'll never forget it. It's a powerful emotional tool, and can be managed in many variations. The Bucket List is all about creating this emotion. In this article, I...

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Heartfelt Reactions to Tragedy Through Promotion

In difficult times, heartfelt reactions to tragedy can set personalities apart from anything else on the dial. In fact, it separates personality brands from...