Thursday, June 24, 2021

Promotion: The Fugitive

One of the greatest promotions for building word of mouth and adding a story to your radio station, "The Fugitive" has been launched under several titles and with various methods of execution. It can expand...

Promotion: The Bucket List

Make listener dreams come true, and they'll never forget it. It's a powerful emotional tool, and can be managed in many variations. The Bucket List is all about creating this emotion. In this article, I...

Stunt: The Shoveling Elvises

If you are in a cold-weather city where it snows a lot, Shoveling Elvises is a great stunt that could turn into a winter-long promotion. It can also create a lot of attention. And, you...

Promotion: Lips On Marathon

Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...

Promotion: Win a Baby

Win a Baby is a great promotion for the right station. Who's ideal? A station that appeals to women and doesn't mind dealing with controversy. The controversy isn't so much what actually happens, but rather...

Promotion: Win a Wife

If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...

Promotion: The Perfect Wedding

Weddings are beautiful, meaningful, and all about stories—both the story of the couple and the story of the day. That makes them great content for your station and show. The Perfect Wedding is a major...

Promotion: Bank It Or Burn It

A brand must be exceptional, or do something exceptional. The goal is to be noticed. Bank It or Burn It generates more talk than many want. It's not for everyone, but it's a powerful...

Stunt: Stand in Line

This is an easy stunt to organize, and you can make it even bigger with some clever and careful promotion on the show. It's a social experiment called Stand In Line. The trick is,...

Stunt: The Extreme Challenge

Kyle & Jackie O. are a terrific morning show on KISS 106.5 in Australia. They entertain in every break and create talk, and one of the ways they do it is through a series...

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Feature: What a Girl Wants

What A Girl Wants isn't a just Warner Brothers movie, or a song from Christina Aguilera. It's a character-defining feature for a female personality on...