Thursday, February 20, 2020

Game: Your Worst Nightmare

Play this game anytime. But as you will see, it's a perfect fit for the week leading up to Halloween. Your Worst Nightmare  is kind of like Would You Rather, but the theme is for things...

Promotion: The Bucket List

Make listener dreams come true, and they'll never forget it. It's a powerful emotional tool, and can be managed in many variations. The Bucket List is all about creating this emotion. In this article, I...

A Big List of Minor stunts

For the right type of show, stunts can be a big attraction. Executed properly, they add drama and can make for great viral video through social media. This list of minor stunts for cast members...

Promotion: Bank It Or Burn It

A brand must be exceptional, or do something exceptional. The goal is to be noticed. Bank It or Burn It generates more talk than many want. It's not for everyone, but it's a powerful...

Promotion: Lips On Marathon

Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...

Promotion: Face Your Fear

Face Your Fears is a powerful and emotional promotion that can be a one-time campaign, a monthly recurring feature or an annual "Face Your Fear Week". There are many ways to do it, as you...

Publicity Stunt To Get Free TV Exposure

Here's a great idea to get free TV exposure from your show, a precious commodity for radio personalities. Even better, it's content-driven and will stand out on the air and on TV. This comes courtesy...

Promotion: The Money Man

This is one of those promotions you have probably heard of, and may have admired. If elected properly, it's a great way to get attention and create drama. The Money Man carries the risk...

Stunt: Stand in Line

This is an easy stunt to organize, and you can make it even bigger with some clever and careful promotion on the show. It's a social experiment called Stand In Line. The trick is,...

Stunt: Dud to Stud

Most guys need a makeover. Some know it, but many just don't. At KS95/Minneapolis, Ryan & Shannon found just the guy and created a stunt called From a Dud to Stud. This promotion is a...

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Endorsement Ads That Sell and Entertain

As pressure to maintain ad revenue has increased, radio managers have learned there is a goose that lays golden eggs. And that goose is...