Sunday, January 23, 2022

Personalities Should Have A Separate Social Media Presence

It seems that radio station management and air personalities are in a constant war over social media. Stations want to maximize the reach popular radio personalities can bring to brands. Yet air talent should...

Contest Strategy: One Day Contests

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days (or weeks) and dayparts or...

Must Have Content for The Radio Station Website

Radio station websites have come a long way in the past few years, but chances are your station website still has a ways to go to keep up with emerging trends. In this article, I...

How to Automate the Email Newsletter

No marketing is more effective than a great radio station email newsletter. Seriously. Email is still a great return on investment. But if the promotions department is really taxed, it's possible to automate the...

How To Measure Email Success

Most radio stations agree that email marketing to the station's database is a good idea. And a majority of stations send regular newsletters to their fans. But many times, that's where the process ends....

Promotion Idea: Pay For Song Requests

Here’s a great way to have fun with listeners and call attention to a cause marketing promotion. Asking listeners to pay for song requests sounds kind of crazy. But wait. It can be a...

Digital Content: Curate It

Radio station websites are better than a few years ago. In general, they look better, navigate better and have more compelling content. There’s still a long way to go to catch up with most...

A Podcast That Fits Listener Behavior

More and more radio personalities are venturing into the vast world of podcasting. There’s definitely an audience for the platform, but remember podcasting is only a platform. Content is the product. Podcasting is just...

Use This Idea to Get More Local TV Coverage

Local TV coverage for radio is a good thing. While television viewing may be on the decline, television still reaches a startling number of radio listeners. So doesn't it make sense to get on...

Avoid These Common Email Marketing Mistakes

It doesn’t matter what industry you’re in. Everyone should incorporate email campaigns into a marketing strategy. Most radio stations send emails on a fairly regular basis. But just sending an email isn't enough. It's...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Game: Get it Wrong

Get it Wrong challenges listeners in a very different way. This is a fun game because it forces the contestant to go against human nature. Get...
0:00
0:00