Thursday, May 23, 2019

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives you a dynamic...

Contests: How Much Hype Is Too Much Hype?

Just when you thought you figured out how to influence ratings with your contest strategy, this happens. Suddenly you question everything you thought you knew. There's evidence that your audience thinks you're guilty of...

Promotion: Bringing People Together

IF you need a pick-me-up, or just some encouragement of the magic of radio to make the world a better place, read on. This is a heart-warming story of pure goodness. In San Diego, Magic...

How To Make Your Database a High Leverage Weapon

Most radio stations have a database, but few know what to do with it. In our media world of shrinking budgets and increased pressure, actively managing one-to-one listener relationships often takes a back seat....

Planning & Prepping a Public Appearance

Radio personalities always seem to have opportunities to be involved in public appearances and events. For some, it's a good way to make a little extra money. For others, it's a chance to advertise...

Game: Your Worst Nightmare

Play this game anytime. But as you will see, it's a perfect fit for the week leading up to Halloween. Your Worst Nightmare  is kind of like Would You Rather, but the theme is for things...

Feature: Never Been Kissed

Never Been Kissed can be a one day feature or a week-long promotion that fulfills a goal for listeners each day, with a different storyline. Each day, you're looking for a listener who has...

Excite Your Audience With Unique Experiences

If your station is struggling to reach the millennial generation, or Generation Now, it could be that you’re programming to values held by past generations. It used to be that we could excite an...

Mother’s Day Promotion Collection

Mothers Day is a difficult holiday to program and promote. It happens at a busy time of the year, and there’s a relatively short window (the week leading up to the day) to stage...

8 Must-Follow Guidelines To Bulletproof Radio Contests

Radio contests are popular with broadcasters and with listeners. But you can bulletproof radio contests by observing some basic must-follow guidelines for successful contests. Some of them seem like common sense. But most station aren't...

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9 Tips For Developing a Contest Strategy

As you plan and prepare a contest strategy, or any individual promotion campaign, stop for a moment and think: What are you really trying to...