Thursday, June 30, 2022

Promotion: The Love Ball

This idea is ideal for stations wishing to deepen their community roots. the idea is so simple, you'll wonder how it could possibly have an impact. But it does. The Love Ball is a winning...

Geek Alert: Science of How Radio Contests Work

Geek alert: This is full of math and statistics. Sorry. But please stick it out and grind through it because it proves that radio contests work. Contests do drive rating growth if executed and...

Contest: You Got This Or You Can’t Win

You Got This (also known as You Can't Win) is a fun contest that grabs listeners quickly and won't let them go. It's like an earworm. This article explains how to play the contest You...

Sure-Fire Guide To Turbo-Charge Email Open Rates

Email marketing is still one of the best ways to build deeper relationships with a radio audience. But even the best content is useless if the email isn’t opened. And if nobody reads the...

Contests And Games Seminar on Demand

Contests have never been more important for radio stations, but most stations are not getting the best value from contests and games. This seminar explains how to generate ratings while also entertaining listeners. https://tracyjohnson.kartra.com/page/embed/rHzYMo1U8qXc

Millionaire Is a Model For Radio Contests

The classic TV game show Who Wants To Be A Millionaire captured the world’s imagination. In fact, it came back with a new host (Jimmy Kimmel). We don't know how popular the new version...

Contest Strategy: When To Schedule Appointments

Programmers typically set up contests to attract listeners throughout the day. It's logical from an internal point of view but there may be a more effective strategy. Maybe it's better to schedule appointments closer...

Personalities Should Have A Separate Social Media Presence

It seems that radio station management and air personalities are in a constant war over social media. Stations want to maximize the reach popular radio personalities can bring to brands. Yet air talent should...

Contest Strategy: One Day Contests

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days (or weeks) and dayparts or...

Must Have Content for The Radio Station Website

Radio station websites have come a long way in the past few years, but chances are your station website still has a ways to go to keep up with emerging trends. In this article, I...

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The Art & Science of Programming

Personality a winning radio station requires the application of both art and science. Both should be applied in relatively equal parts. But often, programmers...
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