Sunday, September 15, 2019

Promotion: Reading at School

Want to endear your personality to parents and encourage tune in to the station or radio show? Go through their kids by reading at school. If you can start a relationship with school districts, principles...

You’re on Twitter: Here’s What to Tweet

It’s amazing, but in a world where technology provides the ability to have direct access to virtually anyone in the world, less than 20% of radio stations provide direct interaction with air talent. And Twitter...

Try This Season Long Football Promotion – With A Twist

The American football season is long. It starts in September and ends in late January or early February with the Super Bowl. So a season long football promotion is a challenge for many stations. But...

8 Must-Follow Guidelines To Bulletproof Radio Contests

Radio contests are popular with broadcasters and with listeners. But you can bulletproof radio contests by observing some basic must-follow guidelines for successful contests. Some of them seem like common sense. But most station aren't...

Promotion: The Bucket List

Make listener dreams come true, and they'll never for get you. It's a powerful emotional tool, and can be managed in many variations. The Bucket List is all about creating this emotion. There are several...

Online Contest: Best/Worst

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Best/Worst contest can apply to many different categories. For details on...

Game: Your Worst Nightmare

Play this game anytime. But as you will see, it's a perfect fit for the week leading up to Halloween. Your Worst Nightmare  is kind of like Would You Rather, but the theme is for things...

Feature: Never Been Kissed

Never Been Kissed can be a one day feature or a week-long promotion that fulfills a goal for listeners each day, with a different storyline. Each day, you're looking for a listener who has...

Find New Listeners With Online Contests

When talking with marketers about the value of contests and sweepstakes in their promotion strategy, the conversation always turns to the value of the type of person that enters to win. There's almost always...

Turning Drama Into a Cause Marketing Fundraiser

It's a good thing to generate donations for a worthy cause. If you can raise money with daily drama to call attention to your show, you win! Here's an example of a show that...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Don’t Let PPM Kill Your Brand Imaging

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging...