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The Weight Gain is a terrific radio stunt for the right show. Not everyone can do this, but it works best for an edgy show. There are several ways to manage this stunt, but...

The Turkey Shoot is a terrific radio stunt for the right show. Not everyone can do this. Only try it if you have an edgy show. And you might want to get your legal...

Special programming works as long as the programming is exceptional. It's also important that it has a context and makes sense. Many radio shows try to get attention when school returns by tapping into...

How would you like to deepen your character brand profile, endear the show to parents, and encourage tune-in occasions at specific times? Of course, you would. This Reading At School idea is a long-term,...

Pay For Grades is a fun promotion that should start at the beginning of the school year. You can pay it off at the end of the first term or the end of the...

School promotions are often overlooked because the promotion period is during the summer months when routines are disrupted, and personalities are often on vacation. But every year, the cost of supplies and clothes increases....

Budget cuts have caused many teachers to pay for their supplies for the classroom, and even teachers in areas that still have a healthy budget always have ideas for more supplies than they can...

Radio shows can step up and make a difference when school is about to go into session by providing back-to-school supplies. Make it easy and fun to make listeners and sponsors eager to participate. The...

Get the tissues ready. Back To School Pay It Forward is a powerful, emotional campaign that can be isolated to a few segments or expanded into a full promotion. Back To School Pay It Forward The...

High Low is a great radio promotion that has been around for decades and has proven to be a winner every time it's played. It holds up well as a one-time campaign or a...