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Recycling: Repurpose Content As A Podcast

A podcast is simply audio on demand. Most podcasters agonize over what to discuss, but you create massive amounts of audio daily. The critical difference is how the audio is delivered. Plus, you're great...

Recycling: Repurpose Content On Social Media

Social media is an excellent tool when used correctly. In the hands of broadcasters, platforms like X, IG, and Facebook can retain listeners, engage fans, and extend conversations beyond followers. The field is crowded,...

Recycling: Repurpose Content With A Blog Post

The growing trend (tsunami?) in broadcasting requires air personalities to become bloggers. Management's obsession with finding new revenue streams is understandable, but many air personalities are bored with blogs. You didn't get into radio...

Recycling: Repurpose Content To Email

Even your best listeners miss most of your radio show, but they’d love to hear your best moments if they’re easy to find. Email marketing is often taken for granted, but it’s one of...

How To Craft Weekend Promotions

Weekends used to be one of radio's strengths, but as listening habits evolved and demands of programming a radio station increased, weekend promotions have suffered. It's tempting to plan weekend promotions or contests by...

Help! My Social Media Content Is Better Than My Radio Show

Social media content had taken over the radio show. The morning show is unprepared because they spend most of their time trying to write a blog, post on three or more social media platforms,...

Online Contest: Show Us Your Back-To-School Fashion Flashback

A Back-To-School Fashion Flashback contest can be a great way to tap into nostalgia for your station or show. Photo contests are popular and connects what you do on the air with a digital component....

Online Promotion: World’s Best Mom

World's Best Mom can be an online photo or video contest. This promotion is looking for (Your City’s) Best Mom as nominated by your audience. You could also call it the Mother Of The...

Online Promotion: World’s Best Dad

The World's Best Dad can be an online photo or video contest. This promotion is looking for (Your City’s) Best Dad as nominated by your audience. You could also call it the Father Of...

Promotion: Adult Egg Hunt

Easter is usually considered a holiday for parents and kids. Many stations sponsor or host an Easter Egg Hunt, but what if you target young adults? How about an Adult Egg Hunt for the...
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