Thursday, February 2, 2023

Stunt: Great Christmas Idea For Your Show

Austrian radio host Joe Kohlhofer began his morning drive-time show by locking the door to the studio and taking over his station's format. The stunt kicked off the holiday season and got a lot...

WestJet Christmas Promotion Wins Hearts

This is brilliant marketing from an airline with a history of outstanding promotions. It's the type of thing that radio stations should (and once did) specialize in. WestJet reached consumers on an emotional level. This...

Be a Politician. Win The Vote!

You may hate government, politics, and the whole political machine, not to mention election campaigns. But, at the end of the day, each radio personality is a politician trying to earn the public's vote. This...

Game: Always Say Yes

Here's a fun game to use instead of a standard giveaway. Always Say Yes turns an otherwise boring "call now and win' into an entertaining segment with a caller. This article is about how to...

Game: Physical Challenge Trivia

The Physical Challenge Trivia is an amazing game for team shows with three or more characters. It pits two cast members against one another in a game of trivia, but with a physical challenge. This...

How to Use Text To Win To Triple Ratings

Triple radio ratings? Great headline, huh? No, it's not clickbait. Well, maybe a little. But it's true, and I'll show you how a station tripled ratings by creating contests with an urgent CTA using...

How To Get Maximum Value From Group Contests

It's odd how some program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories, including group contests. Like it or not (and many programmers...

Say Happy Birthday For a Free Audience Building Tactic

Free is the right price. A free audience-building tactic is even better! And this is so easy, it seems like it's cheating. But just taking the time to recognize listeners personally by saying Happy...

Podcast Idea: Top 10 Moments

So you want to start a new podcast but can't figure out what it should be about. Top 10 Moments may be just the thing you need to get started. This article explains how to set...

How the Contest Prize Offer Affects Response

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offered...

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Feature: What’s Your Next Move

Relationship features like Group Therapy and Second Date Update are highly popular, but sometimes shows want the drama that comes with these segments with...
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