Monday, November 18, 2019

Contest: High Low

High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played. There are many reasons it works, but the most important is...

Major Promotion: The Secret Beneficiary

If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest without a named winner? Why would your station do that?...

Game: Your Worst Nightmare

Play this game anytime. But as you will see, it's a perfect fit for the week leading up to Halloween. Your Worst Nightmare  is kind of like Would You Rather, but the theme is for things...

Video Length Guidelines For Online Video

Length matters. It's true in so many things, and there's conclusive proof that it's especially true in online marketing. Video length may not be the most important  aspect of a successful online video, but...

Cause Marketing: Play Doh For Kids

Play Doh for Kids turned out to be a brilliant cause marketing campaign for Contemporary Christian station Life 102.5 in Madison, Wisconsin. Every school is under-funded. They all need supplies, computers and just about everything...

Promotion: The Bucket List

Make listener dreams come true, and they'll never for get you. It's a powerful emotional tool, and can be managed in many variations. The Bucket List is all about creating this emotion. There are several...

Contest: 1 Song 1 Second $1,000

1 Song, 1 Second, $1,000.  So simple, fast and addictive. And it's sexy. This should be a benchmark as a station promotion and/or a show feature. There are many ways to play this game. it can...

Proof That Radio Contest Players Are Ratings Respondents

Why do radio stations offer promotions and on-air contests? After all, the vast majority of listeners come for the entertainment elements, don't they? It's about the music, or the information or the personality. True....

Geek Alert: Science of How Radio Contests Work

Geek alert: This is full of math and statistics. Sorry. But please stick it out and grind through it because it proves that radio contests work. They do drive ratings, if you execute and...

Cause Marketing: Coats For The Homeless

A lot of personalities lead charitable promotions in their communities. Blood drives. Food drives. Sock drives. They're great causes, but most of the time they get lost in the overwhelming volume of campaigns that benefit...

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