Thursday, April 15, 2021

How to Automate the Email Newsletter

No marketing is more effective than a great radio station email newsletter. Seriously. Email is still a great return on investment. But if the promotions department is really taxed, it's possible to automate the...

How To Measure Email Success

Most radio stations agree that email marketing to the station's database is a good idea. And a majority of stations send regular newsletters to their fans. But many times, that's where the process ends....

Promotion Idea: Pay For Song Requests

Here’s a great way to have fun with listeners and call attention to a cause marketing promotion. Asking listeners to pay for song requests sounds kind of crazy. But wait. It can be a...

Digital Content: Curate It

Radio station websites are better than a few years ago. In general, they look better, navigate better and have more compelling content. There’s still a long way to go to catch up with most...

A Podcast That Fits Listener Behavior

More and more radio personalities are venturing into the vast world of podcasting. There’s definitely an audience for the platform, but remember podcasting is only a platform. Content is the product. Podcasting is just...

Use This Idea to Get More Local TV Coverage

Local TV coverage for radio is a good thing. While television viewing may be on the decline, television still reaches a startling number of radio listeners. So doesn't it make sense to get on...

Avoid These Common Email Marketing Mistakes

It doesn’t matter what industry you’re in. Everyone should incorporate email campaigns into a marketing strategy. Most radio stations send emails on a fairly regular basis. But just sending an email isn't enough. It's...

Get More Interest: Add Risk to Contests and Games

Imagine a TV game show where every contestant won, just for being chosen from the audience? Boring, right? Who would watch? This, of course, would never happen.  It would be a horrible television show....

7 Quick Video Tips For Great Studio Shots

Radio shows should use video to market and promote. It's a great way to engage existing fans and find new listeners. To start a new video strategy, read this first. Then read this to...

Try This Season Long Football Promotion – With A Twist

The American football season is long. It starts in September and ends in late January or early February with the Super Bowl. So a season long football promotion is a challenge for many stations. But...

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How To Create Listener Testimonials That Work

I’ll start by saying I LOVE listener and celebrity testimonials on the air. Nothing sells a brand better than a sincere, well produced story...