Promotions Home

High Low is a great radio promotion that has been around for decades and has proven to be a winner every time it's played. It holds up well as a one-time campaign or a...

Contests are effective in reaching high-value respondents. That's why so many radio stations build a promotion strategy around contesting. High-value respondents are those who participate in a rating service. They're the most valuable of...

Nearly every city has a musician that is skilled at writing and performing songs quickly. Find them and have them on your show to show off those skills so listeners can create a custom...

The Secret Sound can be a simple feature on a radio show as a daily or weekly game. It's easy to play and can become a long-term contest, major promotion, or ongoing game. Execute...

Make a listener's dream come true, and they'll never forget it. It's a powerful emotional tool and can be managed in many variations. The Bucket List is all about creating this emotion. In this article,...

Radio stations often miss opportunities to win listeners and build fans at promotion events and that's sad because stations are active in most communities. In many cases, the emphasis is on setting up, tearing...

Radio personalities always have opportunities to be involved in events. For some, it's a good side hustle and a chance to advertise and market a personality brand. But for each and every team, prepping...

With the advent of social media and other online communication platforms, radio personalities have been more likely to rely solely on digital interactions with listeners.  However, it is essential for radio personalities to meet...

Just as politicians must meet voters in person to gain their trust and support, radio personalities can win fans by establishing a personal connection with listeners. When people meet someone in person, they are...

Every spring, the sports world becomes obsessed with the NCAA college basketball championship tournament. In fact, the enthusiasm spreads beyond basketball fans as millions complete a tournament bracket, even if they know nothing about...