Sunday, January 19, 2020

A Podcast That Fits Listener Behavior

More and more radio personalities are venturing into the vast world of podcasting. There’s definitely an audience for the platform, but remember podcasting is only a platform. Content is the product. Podcasting is just...

4 Ways Radio Contests Appeal to Emotions

Everything you do on the radio should be designed to appeal to emotions. That isn't a big surprise, but can you do this with everything? How about contests and promotions? If we created radio contests...

Yes, Your Show Should Have A Separate Social Media Presence

It seems that radio station management and air personalities are in a constant war over  social media. Stations want to maximize the reach popular radio personalities can bring for their brands. And rightfully so....

Use This Idea to Get More Local TV Coverage

Local TV coverage for radio is a good thing. While television viewing may be on the decline, local television still reaches a startling number of radio listeners. So doesn't it make sense to get...

Stunt: I Dare You

If your show is edgy and thrives on provoking the audience with outrageous, unexpected stunts, here's an idea to consider. I Dare You frames the stunts into something that is more memorable and has...

Cause Marketing: Coats For The Homeless

A lot of personalities lead charitable promotions in their communities. Blood drives. Food drives. Sock drives. They're great causes, but most of the time they get lost in the overwhelming volume of campaigns that benefit...

A Guide To Make Online Photo Contests Rock

Online photo contests can be a great way to activate your audience. They're fun, interactive and often generate sharing that can expose your radio station to new potential listeners. If you have time and resources to...

Cause Marketing: Socks For The Homeless

Socks for the Homeless is a great idea to make a difference and stand out in a very different way. Plus, you can activate your audience quickly and easily. It’s common to help the homeless,...

Why The Last Contest Is Timeless

Many of you reading this weren't even alive in 1972, but most of you have heard of one of the greatest radio contests in radio history. The Last Contest is a legendary promotion that...

Case Study: WestJet Wins Hearts With Incredible Christmas Promotion

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet captured the moment with a brilliant promotion that reached consumers on an emotional level at Christmas. Consumers typically don't have warm feelings...

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A Step By Step Guide to Automated Email Drip Campaigns

Once a radio station commits to email marketing as part of the listener engagement strategy, take advantage of the capabilities of this powerful tool....