Promotion And Marketing - Insiders Radio Network

The on-air version of Hugs and High 5s builds emotional equity. Listeners learn that your show is the place that…

The first three recycling tactics all start from the same place: content that already exists. You repeat it, reperform it,…

When a great segment ends, where does it go? After the glow of a terrific episode of a key feature,…

Promotion success has nothing to do with the biggest prize or complex mechanics. A promotion with the best production value…

Radio has been declaring its love for local communities since the first tower went up, but most stations express that…

You’ve decided to launch a long-term, sustainable community-based campaign. That’s awesome. Love Letters To (Your Town) is an ideal candidate.…

Doing big stunts can be great fun. They create entertainment value for the audience and can generate media coverage that…

Your radio station has a marketing advantage that most businesses would trade their entire tech stack to have: Loudspeakers. Personalities…

Here’s a number that should haunt every programmer and personality who has ever said, “Call now to be caller #10.”…

There was a time when a radio show’s biggest challenge was building a better break, finding stronger topics, tightening benchmarks,…