Tuesday, September 25, 2018

Promotion: Bringing People Together

IF you need a pick-me-up, or just some encouragement of the magic of radio to make the world a better place, read on. This is a heart-warming story of pure goodness. In San Diego, Magic...

Why You need a Programming Strategy That Targets Mood

Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you know the answer to that question, you're equipped to develop...

Creative Packaging for Weekend Promotions

it's tempting to plan weekend promotions or contests by finding a big prize offer and slapping it on the air. Boom. You're done. Simple and fast. Listen all weekend to win, then tune in...

Get More Promotion Buzz For Your Brand

The goals of every contest or promotion should be to attract ratings, become more top of mind and create promotion buzz for your brand. A great campaign can extend your appeal beyond the station...

Promotion: Wishes Come True

This can become as much of it's own brand as the station itself. Become known as the place where wishes, needs and fantasies become reality. If you can be the station where wishes come...

Promotion: Pack Your Bags

Pack Your Bags is fun on the air and off. It creates a terrific event in public and lends itself well to cross-promotion with other media (television) and digital (online). At the same time, you can...

Contest: Breakfast With Your Show

Breakfast With Your Show is a promotion that takes advantage of one of radio strengths. When you first consider this idea, you'll probably think that it's so simple it won't work. But it does, because...

Promotion: The Fugitive

One of the greatest promotions for building word of mouth and adding a story to your radio station, "The Fugitive" has been launched under several titles and with various methods of execution. It can expand...

Proof That Radio Contest Players Are Ratings Respondents

Why do radio stations offer promotions and on-air contests? After all, the vast majority of listeners come for the entertainment elements, don't they? It's about the music, or the information or the personality. True....

Promotion: The Secret Beneficiary

If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest without a named winner? Why would your station do that?...

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Air Check Freshness

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just...