Sunday, March 24, 2019

Father’s Day: Ferrari For a Day

Your promotion budget has been cut. I get that. But don't let that stop you from giving away a Ferrari. It makes a great Father's Day promotion. And, in reality, most guys would rather...

A Step By Step Guide to Effective Automated Email Campaigns

Once a radio station has committed to email marketing as a part of the listener engagement strategy, you’ll want to take advantage of the capabilities of this powerful tool. Email is one of the...

Stunt: Great Christmas Idea For Your Show

Austrian radio host Joe Kohlhofer began his 8am morning drive-time show on Antennae Carinthia station by locking door to the studio and taking over his station's format. It is a great Christmas stunt that can be...

Contest: Beat The Bank

Beat the Bank is a great contest because it's easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time. The promotion works...

8 Ways to Make Promotion Events Worthwhile

Radio stations generally miss opportunities to win listeners and build fans at promotion events. Stations are out all the time, constantly setting up and tearing down then rushing off to the next event. Each...

6 Ways to Grow the Database Without Annoying Listeners

One of the most effective and valuable promotion and marketing assets is a listener database. It's also one of the most under-used. That's especially true if deep profile information has been gathered for each...

Promotion: Christmas Wish

You're probably familiar with Christmas Wish, but not all Christmas Wish promotions are successful. There are a lot of moving parts behind the scenes that are the key to success. Here's one that really stands...

Promotion: Father and Daughter Reunion

Jeff & Jer did the best Father's Day promotion I've ever heard, creating a father and daughter reunion on the air. The promotion can be done anytime, but Father's Day is clearly a natural...

Promote Your Winners!

A research study from NuVooDoo shows that radio listeners, and more importantly, ratings respondents, don't trust radio station contests.  That's not only disturbing, it's frightening. You can address those problems on your station, but it's...

Contest: 1 Song 1 Second $1,000

1 Song, 1 Second, $1,000.  So simple, fast and addictive. And it's sexy. This should be a benchmark as a station promotion and/or a show feature. There are many ways to play this game. it can...

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The Truth About Radio P1s and Fans

The ratings report is in. The ratings service says the station's cume is strong but P1's are down. Oh no! There's a problem with the...