Monday, January 21, 2019

Why You need a Programming Strategy That Targets Mood

Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you know the answer to that question, you're equipped to develop...

How To Name a Radio Show

Brand names are an important decision. When it's time to name a radio show, what goes into making the final selection? Will it be Zippy and Peppy in the Morning? The Dawn Patrol? The Breakfast Flakes?...

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Benchmark Examples To Borrow and Steal

Pay attention and you'll find benchmarks in almost all well-known and successful entertainment brands. There are thousands of them, and many can be adapted/borrowed for...