Saturday, November 17, 2018

How To Name a Radio Show

Brand names are an important decision. When it's time to name a radio show, what goes into making the final selection? Will it be Zippy and Peppy in the Morning? The Dawn Patrol? The Breakfast Flakes?...

Why You need a Programming Strategy That Targets Mood

Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you know the answer to that question, you're equipped to develop...

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Shocking Advice: Don’t Be Real On the Air

It seems that every air personality makes the claim that they are real on the air, but they don't know what that means. Being real doesn't...