Sunday, March 24, 2019

Why You need a Programming Strategy That Targets Mood

Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you know the answer to that question, you're equipped to develop...

Radio’s Infinite Choice

There has been a lot of talk about radio's competition coming from an ever-expanding supply of sources. Infinite Choice is a buzz word that keeps many executives up at night. What will we do...

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How to Improve Energy On the AIr

As a talent coach, I've learned to be very specific and thorough when working with air talent. Part of the reason is that we...