Sunday, March 24, 2019

7 Keys To Cause Marketing Success

When radio stations truly adopt a cause, miracles can happen. Cause marketing is one of the best ways to grow roots in communities while building layers of endearing qualities into air personality brands. There are endless...

Promotion: Babies On Board

If you target young women or families, Babies on Board is a difference-making promotion that can further your relationship with the audience, find new listeners and create emotional connections. Babies on Board provides support for new...

Promotion: Pay To Play

Pay to Play is the one time you can take payola-legally! This may cause management to freak out a bit, and the idea of deliberately playing songs that don't research well will drive program...

Cause Marketing: Coats For The Homeless

A lot of personalities lead charitable promotions in their communities. Blood drives. Food drives. Sock drives. They're great causes, but most of the time they get lost in the overwhelming volume of campaigns that benefit...

Increase Cause Marketing Response: Go Without To Help Out

At some point, your radio station will probably launch a promotion for a cause. Typically, we tell stories and tug at the heart to get listeners to donate and make the campaign a success....

Promotion: I Can Help

People love to help others, as long as they know what you want them to do and it's easy to participate.  I Can Help activates a charitable spirit in ways that most would never...

Cause Marketing: Play Doh For Kids

Play Doh for Kids turned out to be a brilliant cause marketing campaign for Contemporary Christian station Life 102.5 in Madison, Wisconsin. Every school is under-funded. They all need supplies, computers and just about everything...

Cause Marketing: Socks For The Homeless

Socks for the Homeless is a great idea to make a difference and stand out in a very different way. Plus, you can activate your audience quickly and easily. It’s common to help the homeless,...

Turning Drama Into a Cause Marketing Fundraiser

It's a good thing to generate donations for a worthy cause. If you can raise money with daily drama to call attention to your show, you win! Here's an example of a show that...

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Coaching Talent: How To Avoid Familiarity Bias

If you’re like most people, you’re a human being. How’s that for an opening line that is inarguable? And being human means you’re biased....