Sunday, September 15, 2019

7 Keys To Cause Marketing Success

When radio stations truly adopt a cause, miracles can happen. Cause marketing is one of the best ways to grow roots in communities while building layers of endearing qualities into air personality brands. There are endless...

Feature: Tradio

Tradio is an old radio show from decades ago. Well, in some parts of the USA, it's not even from decades ago. It's still going strong today. But not in most places. Tradio is a...

Cause Marketing: Socks For The Homeless

Socks for the Homeless is a great idea to make a difference and stand out in a very different way. Plus, you can activate your audience quickly and easily. It’s common to help the homeless,...

Cause Marketing: Play Doh For Kids

Play Doh for Kids turned out to be a brilliant cause marketing campaign for Contemporary Christian station Life 102.5 in Madison, Wisconsin. Every school is under-funded. They all need supplies, computers and just about everything...

Cause Marketing: Coats For The Homeless

A lot of personalities lead charitable promotions in their communities. Blood drives. Food drives. Sock drives. They're great causes, but most of the time they get lost in the overwhelming volume of campaigns that benefit...

Guide To Cause Marketing Promotion Success

When planning a major cause marketing promotion, it’s tempting to simply partner with an existing campaign, add your call letters to it and run promos. That’s fine, but it’s doesn’t build brand equity like...

Cause Marketing Case Study: A Phone Call That Became Becky’s House

It was Thursday morning of Valentine's week. It was the morning that a single phone call became a powerful, sustainable cause marketing campaign. The end result was Becky's House, which would change the lives...

Promotion: Pay To Play

Pay to Play is the one time you can take payola-legally! This may cause management to freak out a bit, and the idea of deliberately playing songs that don't research well will drive program...

Promotion: Babies On Board

If you target young women or families, Babies on Board is a difference-making promotion that can further your relationship with the audience, find new listeners and create emotional connections. Babies on Board provides support for new...

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9 Tips For Developing a Contest Strategy

As you plan and prepare a contest strategy, or any individual promotion campaign, stop for a moment and think: What are you really trying to...