Sunday, July 21, 2019

6 Takeaways From the Ice Bucket Challenge

You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...

Promotion: Pay To Play

Pay to Play is the one time you can take payola-legally! This may cause management to freak out a bit, and the idea of deliberately playing songs that don't research well will drive program...

Cause Marketing: Coats For The Homeless

A lot of personalities lead charitable promotions in their communities. Blood drives. Food drives. Sock drives. They're great causes, but most of the time they get lost in the overwhelming volume of campaigns that benefit...

Promotion: Babies On Board

If you target young women or families, Babies on Board is a difference-making promotion that can further your relationship with the audience, find new listeners and create emotional connections. Babies on Board provides support for new...

Cause Marketing: Play Doh For Kids

Play Doh for Kids turned out to be a brilliant cause marketing campaign for Contemporary Christian station Life 102.5 in Madison, Wisconsin. Every school is under-funded. They all need supplies, computers and just about everything...

Promotion: I Can Help

People love to help others, as long as they know what you want them to do and it's easy to participate.  I Can Help activates a charitable spirit in ways that most would never...

Increase Cause Marketing Response: Go Without To Help Out

At some point, your radio station will probably launch a promotion for a cause. Typically, we tell stories and tug at the heart to get listeners to donate and make the campaign a success....

7 Keys To Cause Marketing Success

When radio stations truly adopt a cause, miracles can happen. Cause marketing is one of the best ways to grow roots in communities while building layers of endearing qualities into air personality brands. There are endless...

Cause Marketing Case Study: A Phone Call That Became Becky’s House

It was Thursday morning of Valentine's week. It was the morning that a single phone call became a powerful, sustainable cause marketing campaign. The end result was Becky's House, which would change the lives...

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Game: Five Lies

The Five Lies game is really fun on the air, as long as you prepare the listener and arm them with great lies to...