Friday, September 17, 2021

What? How Many Promos Are Needed?

It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. As a result, radio stations often fail to promote heavily...

Text To Win Legal Considerations

Text to win contests have become popular ways for radio stations to conduct contests and promotions, and for good reasons. Response rates are much higher because it's easier. And a text contest appeals to...

How To Get Maximum Value From Group Contests

Among the curiosities that cause me to lose sleep is how program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories, including group contests. Like...

Stretch Your Contest Budget: Create a Listener Experience

Many times, program directors and promotion managers are trapped in thinking that everything the station does has to be larger than life, over-the-top promotions that blow listeners away with how big it is. That's...

The Play Along Factor In Radio Contests

Interactivity is one of the most important aspects of any radio show. Even if the audience doesn't actively participate, they should be engaged with personalities. But many radio stations and shows make it hard...

How the Contest Prize Offer Affects Response

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offer...

Get More Promotion Buzz For Your Contest

The goal of every campaign should be to attract ratings, become more top of mind and create buzz for your contest. A great campaign can extend beyond the format's natural reach. That's a great...

Geek Alert: Science of How Radio Contests Work

Geek alert: This is full of math and statistics. Sorry. But please stick it out and grind through it because it proves that radio contests work. They do drive ratings, if you execute and...

Contests: How Much Hype Is Too Much Hype?

Just when you thought you figured out how to influence ratings with a contest strategy, this happens. Suddenly you question everything you thought you knew. There's evidence that the audience thinks radio is guilty...

Promote Your Winners!

A research study from NuVooDoo shows that radio listeners, and more importantly, ratings respondents, don't trust radio station contests.  That's not only disturbing, it's frightening. This can be fixed, but it's going to be...

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Features: Important Building Block For Your Show

You probably agree that having an audience fall in love with personalities is a good thing. If you don't agree with that, stop reading...