Wednesday, August 17, 2022

Contests And Games Seminar on Demand

Contests have never been more important for radio stations, but most stations are not getting the best value from contests and games. This seminar explains how to generate ratings while also entertaining listeners. https://youtu.be/WmwmvJyIqM0  

Millionaire Is a Model For Radio Contests

The classic TV game show Who Wants To Be A Millionaire captured the world’s imagination. In fact, it came back with a new host (Jimmy Kimmel). We don't know how popular the new version...

Contest Strategy: When To Schedule Appointments

Programmers typically set up contests to attract listeners throughout the day. It's logical from an internal point of view but there may be a more effective strategy. Maybe it's better to schedule appointments closer...

Contest Strategy: One Day Contests

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days (or weeks) and dayparts or...

Get More Interest: Add Risk to Contests and Games

Imagine a TV game show where every contestant won, just for being chosen from the audience? Boring, right? Who would watch? This, of course, would never happen.  It would be a horrible television show....

How To Treat a Radio Contest Player

I love this for a bunch of reasons. But most of all, for the way Kidd Kraddick knew how to turn a listener into a star on the air. It's a perfect example of...

A Unique Way To Give Away Prizes

Contests on the air should be just as much about entertainment as an incentive. If you can attract the highly reactive ratings respondents with the prize and engage non-prize players (listeners) with the content,...

What? How Many Promos Are Needed?

It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. As a result, radio stations often fail to promote heavily...

Text To Win Legal Considerations

Text to win contests have become popular ways for radio stations to conduct contests and promotions, and for good reasons. Response rates are much higher because it's easier. And a text contest appeals to...

Stretch Your Contest Budget: Create a Listener Experience

Many times, program directors and promotion managers are trapped in thinking that everything the station does has to be larger than life, over-the-top promotions that blow listeners away with how big it is. That's...

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Story Killers: Dead Ends and Detours

Dead ends and detours are frustrating on a road trip. But they're even more destructive on radio shows. On the air, both are equally...
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