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Contest Strategy and Execution

Case Study: This Online Contest Rocked!

Some programmers argue that building a database through online contests doesn’t deliver the ratings that fund bonus checks. They incorrectly rely on outdated assumptions that Call in To Win contests are the only way...

How to Use Text To Win To Triple Ratings

Text to win can triple ratings? Great headline, huh? No, it's not clickbait. Text To Win is a popular contesting method and can capture impressive ratings gains. This case study is about a station...

Call In To Win Contests Don’t Work

Contests effectively reach high-value respondents, also known as contest players and rating respondents. That's why so many radio stations build a promotion strategy around contesting. High-value respondents are most likely to participate in a...

Create a Listener Experience

Many broadcasters are trapped in thinking that everything the station does has to be larger than life, with over-the-top promotions that blow listeners away. That's not always the case. Sometimes, it's about the listener...

How To Craft Weekend Promotions

Weekends used to be one of radio's strengths, but as listening habits evolved and demands of programming a radio station increased, weekend promotions have suffered. It's tempting to plan weekend promotions or contests by...

Promote Your Winners!

A research study from NuVooDoo shows that rating respondents don't trust radio station contests. That's not only disturbing, it's frightening. This can be fixed, but it's going to be uncomfortable. To turn this around,...

How To Get Maximum Value From Group Contests

It's odd how some program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories, including group contests. Like it or not (and many programmers...

How the Contest Prize Offer Affects Response

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offered...

Geek Alert: Science of How Radio Contests Work

Geek alert: This is full of math and statistics. Sorry. But please stick it out and grind through it because it proves that radio contests work. Contests do drive rating growth if executed and...

Contests And Games Seminar on Demand

Tracy Johnson shows you how to use contests and games to your advantage in today's ever-changing media world. https://youtu.be/WmwmvJyIqM0  
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