Thursday, February 20, 2020

Promote Your Winners!

A research study from NuVooDoo shows that radio listeners, and more importantly, ratings respondents, don't trust radio station contests.  That's not only disturbing, it's frightening. This can be fixed, but it's going to be...

Call In To Win Contests Don’t Work

In this article, I outline how contests are effective in reaching high value respondents: High value respondents are those who participate with ratings services! They're the most valuable of all, right? Of course. But...

How To Get Maximum Value From Group Contests

Among the curiosities that cause me to lose sleep is how program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories, including group contests. Like...

Geek Alert: Science of How Radio Contests Work

Geek alert: This is full of math and statistics. Sorry. But please stick it out and grind through it because it proves that radio contests work. They do drive ratings, if you execute and...

Showcase Contests Attract Broad Audiences

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers are participating with  interactive promotions. If we can just find the right incentives, we can attract...

The Play Along Factor In Radio Contests

Interactivity is one of the most important aspects of any radio show. Even if the audience doesn't actively participate, they should be engaged with personalities. But many radio stations and shows make it hard...

Excite Your Audience With Unique Experiences

If your station is struggling to reach the millennial generation, or Generation Now, it could be that you’re programming to values held by past generations. It used to be that we could excite an...

8 Must-Follow Guidelines To Bulletproof Radio Contests

Radio contests are popular with broadcasters and with listeners. But you can bulletproof radio contests by observing some basic must-follow guidelines for successful contests. Some of them seem like common sense. But most station aren't...

A Unique Way To Give Away Prizes

Contests on the air should be just as much about entertainment as incentive. If you can attract the highly reactive ratings respondents with the prize and engage non-prize players (listeners) with the content, you can have...

Get More Promotion Buzz For Your Contest

The goal of every campaign should be to attract ratings, become more top of mind and create buzz for your contest. A great campaign can extend beyond the format's natural reach. That's a great...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Using a Smartphone as Broadcast Quality Microphone

If you've had an idea that involved capturing audio outside of a recording studio, you know how challenging it is. But capturing audio in the field is necessary...