Monday, November 29, 2021

Call In To Win Contests Don’t Work

In this article, I outline how contests are effective in reaching high value respondents: High value respondents are those who participate with ratings services! They're the most valuable of all, right? Of course. But...

How to Use Text To Win To Triple Ratings

Triple radio ratings? Great headline, huh? No, it's not click bait. Well, maybe a little. But it's true, and I'll show you how one of my clients tripled ratings just by creating contests with...

How the Contest Prize Offer Affects Response

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offer...

Get More Interest: Add Risk to Contests and Games

Imagine a TV game show where every contestant won, just for being chosen from the audience? Boring, right? Who would watch? This, of course, would never happen.  It would be a horrible television show....

Why Contests Work: Radio Contest Players Are Ratings Respondents

Why do radio stations offer promotions and contests? After all, the vast majority of listeners come for entertainment elements, don't they? It's about the music, information or personality. True. But radio contests work because...

Stretch Your Contest Budget: Create a Listener Experience

Many times, program directors and promotion managers are trapped in thinking that everything the station does has to be larger than life, over-the-top promotions that blow listeners away with how big it is. That's...

Promote Your Winners!

A research study from NuVooDoo shows that radio listeners, and more importantly, ratings respondents, don't trust radio station contests.  That's not only disturbing, it's frightening. This can be fixed, but it's going to be...

What? How Many Promos Are Needed?

It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. As a result, radio stations often fail to promote heavily...

Why Cash May Not Be King of Contests Anymore

gitiveSpin the radio dial and you'll hear contests and promotions on nearly every frequency. It's part of what radio does well. And it works to herd those ratings respondents to your radio station. But...

Get More Promotion Buzz For Your Contest

The goal of every campaign should be to attract ratings, become more top of mind and create buzz for your contest. A great campaign can extend beyond the format's natural reach. That's a great...

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Feature: My Psychic Powers

Here's a great way to cause talk over multiple days. Demonstrate your psychic powers and amaze your co-hosts and listeners. This can be done...
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