Monday, August 2, 2021

Secrets Revealed: Contests That Win Seminar on Demand

Radio has always been on the cutting edge of contests, but times have changed and methods must be adjusted. Now, the secrets of winning contests are revealed. Find out how winning stations use contests to create...

Why Contests Work: Radio Contest Players Are Ratings Respondents

Why do radio stations offer promotions and contests? After all, the vast majority of listeners come for entertainment elements, don't they? It's about the music, information or personality. True. But radio contests work because...

Showcase Contests Attract Broad Audiences

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers participate in interactive promotions. If the radio stations find the right incentives, they can attract listeners with Showcase...

A Unique Way To Give Away Prizes

Contests on the air should be just as much about entertainment as incentive. If you can attract the highly reactive ratings respondents with the prize and engage non-prize players (listeners) with the content, you can have...

Excite Your Audience With Unique Experiences

If your station is struggling to reach the millennial generation, or Generation Now, it could be that you’re programming to values held by past generations. It used to be that we could excite an...

This Should Scare You: Listeners Think Contests Are Rigged

Most radio stations conduct contests and promotions, especially during ratings periods. There's a good reason for it, too. Ratings respondents are far more likely to participate than non-ratings respondents. But, as we've been warning...

Why Cash May Not Be King of Contests Anymore

gitiveSpin the radio dial and you'll hear contests and promotions on nearly every frequency. It's part of what radio does well. And it works to herd those ratings respondents to your radio station. But...

How the Contest Prize Offer Affects Response

You have a limited contest budget. It's imperative to get the best bang for your buck. How will you spend that money to get the most value? There's no doubt that the prize offer...

4 Ways Radio Contests Appeal to Emotions

Everything on the radio should be designed to appeal to emotions. That isn't a big surprise, because we all make choices based on emotions, not facts. But how about contests and promotions? Listen to...

Get More Interest: Add Risk to Contests and Games

Imagine a TV game show where every contestant won, just for being chosen from the audience? Boring, right? Who would watch? This, of course, would never happen.  It would be a horrible television show....

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Game: Pair Up

Pair Up is an ideal game for solo shows and music-based stations. But any show can play it at any time of the day because...