Contest Methods

Case Study: This Online Contest Rocked!

Some programmers argue that building a database through online contests doesn’t deliver the ratings that fund bonus checks. They incorrectly rely on outdated assumptions that Call in To Win contests are the only way...

How to Use Text To Win To Triple Ratings

Text to win can triple ratings? Great headline, huh? No, it's not clickbait. Text To Win is a popular contesting method and can capture impressive ratings gains. This case study is about a station...

Call In To Win Contests Don’t Work

Contests effectively reach high-value respondents, also known as contest players and rating respondents. That's why so many radio stations build a promotion strategy around contesting. High-value respondents are most likely to participate in a...

How To Craft Weekend Promotions

Weekends used to be one of radio's strengths, but as listening habits evolved and demands of programming a radio station increased, weekend promotions have suffered. It's tempting to plan weekend promotions or contests by...

Contest Execution: Two for You and a Pair to Share

It's rare to see research that shows a clear winner for being the best contest and promotion station. But this idea could be a difference-maker. Two For You and a Pair To Share helps...
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